Competitive Analysis

research-ops is an evidence-first workflow for current-state research in ECC. Use it to find fresh facts, compare options, enrich people or companies, and produce recommendations grounded in public evidence plus any local context. It works as a routing layer for web research, citations, and repeatable decision support.

The market-research skill helps you produce source-backed, decision-grade research on markets, competitors, funds, and technology trends. Use it for market sizing, Competitive Analysis, investor due diligence, and thesis testing. It emphasizes recent evidence, clear takeaways, and separate fact, inference, and recommendation.

exa-search is an Exa MCP skill for current web-backed research, code examples, company intel, people lookup, and fast source discovery. Use it when freshness and evidence matter, and when you need a practical exa-search guide for live search, tool-based answers, and web research workflows.

The deep-research skill turns broad questions into sourced web research with firecrawl and exa MCP tools. Use it to compare sources, synthesize findings, and produce cited reports for competitive analysis, technology evaluation, due diligence, and other decisions that need evidence.

Use the market-sizing-analysis skill to build structured TAM, SAM, and SOM estimates with top-down, bottom-up, and value-theory methods. Covers install context, key files, inputs, workflow, and practical usage for startup market sizing and Data Analysis.

competitive-landscape helps agents run structured competitive analysis with Porter's Five Forces, Blue Ocean thinking, and positioning maps to evaluate market structure, differentiation, and defensible positioning for startups, GTM planning, and investor prep.

seo-audit is a structured SEO review skill for diagnosing crawlability, indexation, technical, on-page, and content issues. It helps agents ask for site context, follow a clear audit order, avoid unsupported schema claims, and turn findings into a prioritized action plan.

customer-research helps agents run structured customer research with two modes: analyze existing assets or find public-source signal. Use it to extract themes, quotes, JTBD, pain points, triggers, and evidence for UX Research, product, and messaging decisions.

competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.

Use market-segments to identify 3-5 distinct customer segments with demographics, jobs-to-be-done, pain points, desired outcomes, and product fit. It supports market-segments for Market Research, target audience selection, new market evaluation, and clearer segmentation decisions.

Identify the first beachhead market segment for a product launch with beachhead-segment. Evaluate segments by burning pain, willingness to pay, winnable share, and referral potential. Use it for beachhead-segment for Strategic Planning, initial market entry, and choosing a first customer segment.

swot-analysis skill for structured SWOT assessments with actionable recommendations. Use it for strategic assessment, competitive analysis, and product or business positioning when you need a clear internal-vs-external view.

The porters-five-forces skill helps you assess competitive rivalry, supplier power, buyer power, substitutes, and new entrants. Use it for porters-five-forces for Competitive Analysis when you need a structured view of market attractiveness, pricing pressure, and barriers to profit.

The ansoff-matrix skill turns a growth question into a structured Ansoff Matrix analysis for Strategic Planning. Compare market penetration, market development, product development, and diversification to clarify growth options, tradeoffs, and next steps using real market, product, and constraint inputs.

Analyze and prioritize feature requests by theme, strategic fit, impact, effort, and risk with the analyze-feature-requests skill. Use it to review customer feedback, triage a backlog, and make defensible product decisions, including analyze-feature-requests for Competitive Analysis when comparing demand across competitors.

positioning-ideas helps you brainstorm differentiated product positioning ideas by first mapping competitors and then generating strategic positioning statements with rationale. Built for Product Marketing, founders, and marketers who need a fast positioning exploration, competitor gaps, and a clearer angle for messaging.

The sentiment-analysis skill turns user feedback into segment-level insights, sentiment scores, JTBD, and product impact. Use it for sentiment-analysis for Data Analysis on reviews, surveys, support notes, or social listening when you need a practical sentiment-analysis guide, not a generic polarity check.

competitor-analysis helps you map a market, identify 5 direct competitors, and compare positioning, pricing, features, strengths, weaknesses, and differentiation opportunities. Use it for competitive research, a competitive brief, launch prep, or competitor-analysis for Competitive Analysis when you need decision-ready insights.

The ideal-customer-profile skill turns research and survey data into a decision-ready ICP using demographics, behaviors, JTBD, and needs. Use it to define your ideal customer, analyze PMF surveys, compare segments, and prioritize product, sales, marketing, or customer success efforts.

competitive-battlecard helps you create a sales-ready battlecard for one named competitor, covering positioning, feature comparison, objection handling, and win/loss framing. Use it for competitive analysis, sales enablement, and internal prep when you need a practical answer to “why us instead of competitor X?”

The huggingface-best skill helps you find the best model for a task by checking Hugging Face benchmark leaderboards and filtering by device limits and model size. Use it for model recommendations in coding, reasoning, chat, OCR, RAG, speech, vision, or multimodal work when you need a practical shortlist, not a generic model list.

hv-analysis is a horizontal-vertical research skill for turning a product, company, concept, technology, or person into a structured analysis report. Use the hv-analysis skill for deep research, competitive comparison, and report-ready output, especially when you need hv-analysis for Data Analysis or a polished PDF workflow.

seo-drift is a GitHub skill for tracking SEO-critical page elements over time, comparing baselines, and catching regressions after deploys, CMS edits, or template changes. Use the seo-drift skill for SEO Content, technical on-page checks, and practical seo-drift usage when you need a clear answer to whether anything broke.

seo-dataforseo connects Claude to live SEO data through the DataForSEO MCP server for SERP checks, keyword research, backlinks, on-page analysis, competitor research, business listings, and AI visibility tracking. It is best for data-backed workflows when you need real search evidence, clear install guidance, and practical seo-dataforseo usage.