Pricing Strategy

finance-billing-ops is an evidence-first skill for Finance Operations. Use it for revenue, pricing, refunds, team-seat logic, duplicate-charge questions, and billing-model checks when you need code-backed billing truth instead of generic payments advice. It is built for operator decisions, billing audits, and pricing comparisons.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

free-tool-strategy helps Product Marketing and growth teams evaluate whether to build a free marketing tool, compare calculators, graders, analyzers, or generators, and define MVP scope, gating, and implementation tradeoffs. Includes repo-based install context, key files, and practical usage guidance.

pricing-strategy skill for designing and evaluating pricing models with a value-first lens. Use it to compare flat-rate, per-seat, usage-based, tiered, freemium, or value-based pricing, assess willingness to pay, and plan a pricing change with competitive context.

monetization-strategy helps you brainstorm 3-5 realistic revenue models for a product or feature, with audience fit, risks, pricing mechanics, and validation experiments. Use it as a monetization-strategy guide for Pricing Strategy decisions, not a generic make-money prompt.

The tam-sam-som-calculator skill helps Product Management teams build defensible TAM, SAM, and SOM estimates with explicit assumptions, citations, and caveats. Use it to size a market for a product idea, business case, investor deck, or strategy memo, and to turn broad market questions into a clear calculation path.

finance-based-pricing-advisor evaluates pricing changes using ARPU, conversion, churn risk, NRR, and CAC payback. Use it to decide whether a price increase, discount, new tier, or add-on should ship.

subscription-lifecycle helps Product Management and growth teams optimize the full subscription journey from trial start through conversion, renewal, cancellation recovery, and win-back. Use this subscription-lifecycle guide when you need stage-based metrics, practical actions, and clear guidance for weak trial conversion, churn, dunning, or reactivation.

The paywall-optimization skill helps you diagnose and improve subscription paywalls for conversion. Use it when the problem is layout, copy, pricing display, trial framing, plan structure, placement, or paywall A/B tests. It’s designed for RevenueCat, Superwall, Adapty, and native StoreKit flows, and it helps separate paywall issues from broader monetization or onboarding problems.

The monetization-strategy skill helps you choose the right app monetization model—subscriptions, freemium, paid upfront, ads, or in-app purchases. Use it for pricing strategy, paywall changes, free-trial tests, and conversion-to-paid decisions. It starts with the right inputs, then compares models before recommending a plan.

asc-ppp-pricing helps you set territory-specific prices for subscriptions and in-app purchases in App Store Connect. Use this asc-ppp-pricing guide for PPP-aligned pricing, regional price ladders, and the current setup, pricing summary, and price schedule workflow.

pricing-strategist is a conversation-driven pricing-strategy skill for founders and operators. It turns business context into justified pricing models, tier structures, and price points, making it useful for Strategic Planning when you need pricing plans, packaging logic, or model recommendations backed by follow-up questions and context.

marketing-principles helps you reason through marketing and business decisions with durable frameworks, tradeoffs, and clear next steps. Use it for strategic planning, positioning, channel choices, funnel fixes, or any high-stakes decision where first-principles thinking beats generic advice. It starts with context intake before giving recommendations.

marketing-psychology helps apply behavioral science and mental models to marketing decisions, especially pricing, messaging, onboarding, and conversion work. It emphasizes checking product-marketing context first, naming relevant models, and giving ethical, scenario-specific recommendations from SKILL.md and eval examples.