Product Marketing

product-lens is a decision-support skill for validating the why before building, pressure-testing product direction, and turning vague requests into sharper briefs. Use product-lens when you need a quick product diagnosis, not a full spec, and want a clearer go/no-go answer before engineering planning.

competitive-landscape helps agents run structured competitive analysis with Porter's Five Forces, Blue Ocean thinking, and positioning maps to evaluate market structure, differentiation, and defensible positioning for startups, GTM planning, and investor prep.

paywall-upgrade-cro is a marketing skill for improving in-app paywalls, upgrade screens, upsell modals, feature gates, limit-reached prompts, and freemium conversion flows after users have experienced product value.

marketing-ideas is a Claude skill for SaaS and software growth brainstorming. It uses a curated reference of 139 marketing approaches, asks for product context, then recommends 3-5 relevant tactics with implementation detail based on stage, audience, budget, and team capacity.

marketing-context creates the shared Product Marketing context file at `.claude/product-marketing-context.md` so downstream marketing skills can reuse ICP, positioning, voice, proof points, objections, and constraints. Use it to auto-draft from repo or site materials, run a guided interview, update existing context, and validate completeness with `scripts/context_validator.py`.

Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.

product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

The paid-ads skill helps agents plan, audit, and optimize paid media across Google Ads, Meta, LinkedIn, X, and similar platforms. Use it for platform selection, budget splits, audience targeting, campaign structure, tracking checks, and performance diagnosis. Includes repository references for setup checklists, targeting, and ad copy support.

paywall-upgrade-cro helps teams improve in-product paywalls, upgrade screens, trial-expiration prompts, and feature gates. Learn when to use it, how to install it, which files to read first, and how to apply it to freemium, trial-to-paid, and tier-upgrade conversion work.

marketing-ideas helps AI agents turn vague SaaS growth questions into 3-5 prioritized marketing options using a curated catalog of 139 ideas. Best for founders and Product Marketing teams that need context-aware direction before channel execution.

launch-strategy helps agents and teams turn vague release ideas into a practical launch plan. It uses the ORB framework, phased rollouts, Product Hunt guidance, and launch checklists for product launches, feature announcements, betas, waitlists, and public releases.

free-tool-strategy helps Product Marketing and growth teams evaluate whether to build a free marketing tool, compare calculators, graders, analyzers, or generators, and define MVP scope, gating, and implementation tradeoffs. Includes repo-based install context, key files, and practical usage guidance.

competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.

Use the value-proposition skill to build a clear customer value statement with a 6-part JTBD structure: Who, Why, What before, How, What after, and Alternatives. It fits Product Management, launches, strategy docs, and cases where you need to explain why customers should choose your product.

growth-loops helps you identify and design sustainable growth loops for product-led traction. It evaluates Viral, Usage, Collaboration, User-Generated, and Referral loops, making it a practical growth-loops skill for Growth teams that need a clear growth-loops guide.

Use the product-vision skill to brainstorm an inspiring, achievable, and emotional product vision for Product Management. It helps teams create a vision statement, align around a north star, and refine strategy with real company and product context.

pricing-strategy skill for designing and evaluating pricing models with a value-first lens. Use it to compare flat-rate, per-seat, usage-based, tiered, freemium, or value-based pricing, assess willingness to pay, and plan a pricing change with competitive context.

monetization-strategy helps you brainstorm 3-5 realistic revenue models for a product or feature, with audience fit, risks, pricing mechanics, and validation experiments. Use it as a monetization-strategy guide for Pricing Strategy decisions, not a generic make-money prompt.

The value-prop-statements skill turns an existing value proposition into targeted statements for marketing, sales, and onboarding. Use it when you need segment-specific messaging, clearer positioning, or stronger copy from a single core offer. This value-prop-statements guide fits value-prop-statements for Copywriting workflows.

product-name helps you brainstorm five unique, memorable product names with rationale tied to brand values, target audience, brand fit, and memorability. Use it for new products, rebrands, or name exploration when you need practical options for product-name for Branding.

positioning-ideas helps you brainstorm differentiated product positioning ideas by first mapping competitors and then generating strategic positioning statements with rationale. Built for Product Marketing, founders, and marketers who need a fast positioning exploration, competitor gaps, and a clearer angle for messaging.

Generate 5 cost-effective marketing ideas with channels, messaging, why they work, and budget rationale. The marketing-ideas skill is built for brainstorming campaigns, product promotion, growth tests, and marketing ideas for Product Marketing when you need practical options fast.

Use gtm-strategy to build a practical go-to-market strategy for product launches, new segments, and repositioning. The gtm-strategy skill helps you define channels, messaging, success metrics, and launch timing from clear product and market inputs. It is especially useful for Product Marketing teams that need a structured GTM plan, not a generic outline.