by coreyhaines31
Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.
by coreyhaines31
product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.
by coreyhaines31
pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.
by coreyhaines31
paywall-upgrade-cro helps teams improve in-product paywalls, upgrade screens, trial-expiration prompts, and feature gates. Learn when to use it, how to install it, which files to read first, and how to apply it to freemium, trial-to-paid, and tier-upgrade conversion work.
by coreyhaines31
The paid-ads skill helps agents plan, audit, and optimize paid media across Google Ads, Meta, LinkedIn, X, and similar platforms. Use it for platform selection, budget splits, audience targeting, campaign structure, tracking checks, and performance diagnosis. Includes repository references for setup checklists, targeting, and ad copy support.
by coreyhaines31
marketing-ideas helps AI agents turn vague SaaS growth questions into 3-5 prioritized marketing options using a curated catalog of 139 ideas. Best for founders and Product Marketing teams that need context-aware direction before channel execution.
by coreyhaines31
launch-strategy helps agents and teams turn vague release ideas into a practical launch plan. It uses the ORB framework, phased rollouts, Product Hunt guidance, and launch checklists for product launches, feature announcements, betas, waitlists, and public releases.
by coreyhaines31
free-tool-strategy helps Product Marketing and growth teams evaluate whether to build a free marketing tool, compare calculators, graders, analyzers, or generators, and define MVP scope, gating, and implementation tradeoffs. Includes repo-based install context, key files, and practical usage guidance.
by coreyhaines31
competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.
by coreyhaines31
marketing-psychology helps apply behavioral science and mental models to marketing decisions, especially pricing, messaging, onboarding, and conversion work. It emphasizes checking product-marketing context first, naming relevant models, and giving ethical, scenario-specific recommendations from SKILL.md and eval examples.
