Asa

The ua-campaign skill helps you plan and optimize paid user acquisition campaigns for mobile apps, with a focus on installs, CPI, ROAS, and channel mix. Use it for ua-campaign guide-style decisions on Apple Search Ads, Meta, Google UAC, TikTok, and other performance channels when you need a practical plan, not just ad copy.

Learn how to use the custom-product-pages skill to create Apple Custom Product Pages (CPPs) for landing-page-style App Store campaigns. The guide covers install, usage, message matching, when CPPs fit paid ads or social traffic, and how to measure results in App Store Connect.