Aso

app-store-featured helps Product Marketing, founders, and growth leads plan an Apple App Store featuring pitch. It focuses on Apple’s editorial lens: design quality, Apple technology adoption, story, timing, stability, and feature-worthy positioning. Use it to assess readiness, identify gaps, and refine your submission narrative before a launch or update.

app-marketing-context helps you create or update a reusable app marketing context document for ASO and product marketing. Use it to capture the app overview, value proposition, target user, differentiation, and launch constraints before writing store copy, briefs, or campaign assets.

seasonal-aso helps you optimize App Store listings for holidays, events, and trending moments. Use it to identify seasonal keyword opportunities, update metadata, plan screenshot themes, and time changes so they index before the peak and roll back after it. A practical seasonal-aso guide for SEO Content and short-term ASO wins.

rating-prompt-strategy helps you choose when, how, and to whom an app should ask for a review so you raise star ratings without annoying users. Use this rating-prompt-strategy skill for stronger conversion, better review timing, and recovery after a bad rating period across iOS and Android.

Use the metadata-optimization skill to write and refine App Store and Google Play metadata with clear keyword targeting and platform limits. It helps with titles, subtitles, keyword fields, and descriptions when you want search visibility without sacrificing conversion. Best for metadata-optimization usage, metadata-optimization guide, and metadata-optimization for SEO Content.

The apple-search-ads skill helps app marketers plan, build, and optimize Apple Search Ads campaigns with practical guidance on keyword structure, match types, bidding, budget allocation, Creative/Custom Product Pages, and ROAS-focused optimization. Use this apple-search-ads guide when you need campaign setup, diagnosis, or scale decisions.

app-preview-video helps you plan, script, and optimize App Store Preview videos and Google Play promo videos for product pages and landing pages. Use this app-preview-video guide to choose the right opening, fit platform specs, and turn screen recordings into a conversion-focused preview video.

The app-launch skill helps you plan a mobile app launch or major release update with a clear, step-by-step strategy. Use this app-launch guide for launch timing, pre-launch prep, target-country planning, ASO sequencing, and deciding whether a launch should be organic-first or supported by paid acquisition.

asc-aso-audit helps you run an offline ASO audit on canonical App Store metadata in `./metadata`, then surface keyword gaps with Astro MCP. Use the asc-aso-audit skill after `asc metadata pull` to review `subtitle`, `keywords`, `description`, and `whatsNew` with less guesswork.

Use the localization skill to plan App Store localization for international markets. It helps teams decide which countries to target, whether to localize the store listing or the app itself, and how to avoid low-value translation work. Best for Product Marketing, ASO, founders, and growth operators who need a practical localization guide with market prioritization and readiness checks.

keyword-research is an ASO skill for discovering, evaluating, and prioritizing App Store keywords. Use it when you need a research workflow for seed expansion, competitor keyword analysis, and ranking opportunities. It helps turn rough app context into a prioritized keyword strategy instead of a generic brainstorm.

Plan, write, and optimize Apple App Store In-App Events with the in-app-events skill. Use it to choose the right event type, shape a clear value proposition, and create event cards for the Today tab, search results, and product page. Helpful for Product Marketing, ASO, launches, challenges, live events, and seasonal promotions.

competitor-tracking is a workflow skill for ongoing competitor surveillance in ASO and app-market research. Use it to monitor metadata changes, keyword shifts, screenshot updates, rating trends, pricing changes, and new features over time. It is best for repeatable competitive analysis, weekly or monthly review cycles, and change logs.

Use the competitor-analysis skill to compare your app with real rivals, find keyword gaps, and uncover positioning opportunities for App Store strategy. It guides competitor-analysis install, competitor-analysis usage, and a structured competitor-analysis guide for Competitive Analysis.

category-positioning is a product marketing and ASO skill for choosing, changing, or evaluating App Store and Google Play categories. It helps assess primary vs secondary category trade-offs, smaller-category ranking potential, discoverability, and featuring eligibility. Use this category-positioning guide when you need a defensible category recommendation.

aso-audit skill for running a structured ASO audit of an app store listing. Use it to diagnose ranking issues, score metadata, screenshots, ratings, keywords, competitors, and review sentiment, then turn findings into a prioritized action plan. Best for audit-first workflows, including aso-audit for SEO Content.

aso-router is the routing layer for the ASO Skills library. It reads an ambiguous app-marketing request and loads the right specialist skill instead of answering directly. Use the aso-router skill for ASO, App Store, Google Play, keywords, rankings, screenshots, conversion, monetization, retention, paid UA, launches, and app analytics—especially in Workflow Automation when the best next skill is not obvious.