by wshobson
competitive-landscape helps agents run structured competitive analysis with Porter's Five Forces, Blue Ocean thinking, and positioning maps to evaluate market structure, differentiation, and defensible positioning for startups, GTM planning, and investor prep.
by coreyhaines31
product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.
by coreyhaines31
competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.
by phuryn
Use the value-proposition skill to build a clear customer value statement with a 6-part JTBD structure: Who, Why, What before, How, What after, and Alternatives. It fits Product Management, launches, strategy docs, and cases where you need to explain why customers should choose your product.
by phuryn
The value-prop-statements skill turns an existing value proposition into targeted statements for marketing, sales, and onboarding. Use it when you need segment-specific messaging, clearer positioning, or stronger copy from a single core offer. This value-prop-statements guide fits value-prop-statements for Copywriting workflows.
by phuryn
product-name helps you brainstorm five unique, memorable product names with rationale tied to brand values, target audience, brand fit, and memorability. Use it for new products, rebrands, or name exploration when you need practical options for product-name for Branding.
by phuryn
positioning-ideas helps you brainstorm differentiated product positioning ideas by first mapping competitors and then generating strategic positioning statements with rationale. Built for Product Marketing, founders, and marketers who need a fast positioning exploration, competitor gaps, and a clearer angle for messaging.
by deanpeters
positioning-workshop is an interactive skill for Product Marketing, product managers, and founders to sharpen product positioning. It helps define the target customer, unmet need, category, benefits, and differentiation before launch, PRDs, or messaging updates.
by deanpeters
The positioning-statement skill helps you craft a Geoffrey Moore-style statement that defines who you serve, the problem you solve, your category, and why you differ from alternatives. It is a strong fit for Product Marketing, founders, and product teams needing sharper market language and stakeholder alignment.
by Eronred
category-positioning is a product marketing and ASO skill for choosing, changing, or evaluating App Store and Google Play categories. It helps assess primary vs secondary category trade-offs, smaller-category ranking potential, discoverability, and featuring eligibility. Use this category-positioning guide when you need a defensible category recommendation.
by BrianRWagner
positioning-basics helps founders and Product Marketing teams turn a vague product story into clear positioning, ICP, messaging hierarchy, and differentiation. Use it when you need a practical first pass on what the product is, who it is for, what it replaces, and why it matters.
by BrianRWagner
linkedin-authority-builder helps turn vague LinkedIn goals into a repeatable content system for authority, inbound leads, and consistent presence. It is built for founders, consultants, creators, and marketers who need clear positioning, content pillars, formats, and posting rhythm for Social Media.
by BrianRWagner
content-idea-generator is a positioning-first skill for turning vague content requests into usable ideas. It helps marketers, founders, and creators generate blog topics, LinkedIn ideas, newsletter angles, and content plans rooted in offer, audience, and channel. Use the content-idea-generator skill when you want less generic brainstorming and more practical content idea generation.
by coreyhaines31
marketing-psychology helps apply behavioral science and mental models to marketing decisions, especially pricing, messaging, onboarding, and conversion work. It emphasizes checking product-marketing context first, naming relevant models, and giving ethical, scenario-specific recommendations from SKILL.md and eval examples.
