Pricing

Use the market-sizing-analysis skill to build structured TAM, SAM, and SOM estimates with top-down, bottom-up, and value-theory methods. Covers install context, key files, inputs, workflow, and practical usage for startup market sizing and Data Analysis.

billing-automation helps design recurring billing workflows for subscriptions, invoicing, renewals, proration, dunning, and tax-aware charging in Workflow Automation projects.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

paywall-upgrade-cro helps teams improve in-product paywalls, upgrade screens, trial-expiration prompts, and feature gates. Learn when to use it, how to install it, which files to read first, and how to apply it to freemium, trial-to-paid, and tier-upgrade conversion work.

competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.

marketing-psychology helps apply behavioral science and mental models to marketing decisions, especially pricing, messaging, onboarding, and conversion work. It emphasizes checking product-marketing context first, naming relevant models, and giving ethical, scenario-specific recommendations from SKILL.md and eval examples.