Product Marketing

page-cro is a Conversion Rate Optimization skill for auditing marketing pages, clarifying conversion goals, finding value proposition, CTA, trust, friction, and social proof issues, and prioritizing fixes. Includes guidance for page-cro usage plus a conversion_audit.py helper for HTML or URL checks.

onboarding-cro helps AI agents improve post-signup activation, first-run flows, time-to-value, empty states, and onboarding checklists, with a funnel analyzer script for finding major drop-offs.

copywriting skill for creating, rewriting, and improving conversion-focused homepage, landing page, pricing, feature, product, and about page copy with audience, proof, CTA, and objection inputs.

copy-editing is a marketing copy review workflow that improves existing drafts through seven focused sweeps: clarity, voice, tone, concision, flow, persuasion, and polish. It supports Copywriting teams with plain-English references plus readability and AI-pattern helper scripts.

content-strategy helps AI assistants plan content around business goals, customer questions, searchable topics, shareable ideas, and topic clusters. Use this content-strategy skill for Content Marketing planning before briefs, calendars, or keyword clustering with the included helper script.

competitor-alternatives helps AI agents plan and draft SEO competitor comparison, alternatives, and vs pages using verified product context, reusable templates, honest tradeoffs, and an optional comparison matrix script.

competitive-intel is a Claude skill for structured competitor tracking, battlecards, win/loss review, and market positioning. It uses a CI playbook and sales battlecard template to turn public evidence and team notes into decision-ready outputs for marketing, sales, product, and founders.

The copywriting skill helps agents write or rewrite conversion-focused website and landing page copy. It guides page structure, checks product-marketing context files first, and supports practical install and usage for homepage, pricing, feature, about, and product pages.

The ideal-customer-profile skill turns research and survey data into a decision-ready ICP using demographics, behaviors, JTBD, and needs. Use it to define your ideal customer, analyze PMF surveys, compare segments, and prioritize product, sales, marketing, or customer success efforts.

review-management helps you analyze, respond to, and improve app store reviews and ratings. Use it to triage negative feedback, spot themes, draft better replies, and turn review patterns into product and reputation actions. It’s a strong fit for review-management for Brand Review work and for teams that need a repeatable review-management guide.

market-movers helps analyze App Store chart rank changes between snapshots, showing who is rising, who is falling, which apps enter the top 100, and which drop out. Use the market-movers skill for ASO, market research, and competitive monitoring when you need a structured read on chart movement, not just a static ranking.

producthunt is a Product Hunt skill for retrieving posts, topics, users, collections, and comments via the official GraphQL API. Install it from ReScienceLab/opc-skills, set `PRODUCTHUNT_ACCESS_TOKEN`, and run scripts like `get_posts.py` and `get_post.py` for launch research and Product Launches monitoring.