Value Prop Statements

The value-prop-statements skill turns an existing value proposition into targeted statements for marketing, sales, and onboarding. Use it when you need segment-specific messaging, clearer positioning, or stronger copy from a single core offer. This value-prop-statements guide fits value-prop-statements for Copywriting workflows.

positioning-basics helps founders and Product Marketing teams turn a vague product story into clear positioning, ICP, messaging hierarchy, and differentiation. Use it when you need a practical first pass on what the product is, who it is for, what it replaces, and why it matters.