by phuryn
Use the value-proposition skill to build a clear customer value statement with a 6-part JTBD structure: Who, Why, What before, How, What after, and Alternatives. It fits Product Management, launches, strategy docs, and cases where you need to explain why customers should choose your product.
by phuryn
The value-prop-statements skill turns an existing value proposition into targeted statements for marketing, sales, and onboarding. Use it when you need segment-specific messaging, clearer positioning, or stronger copy from a single core offer. This value-prop-statements guide fits value-prop-statements for Copywriting workflows.
by BrianRWagner
positioning-basics helps founders and Product Marketing teams turn a vague product story into clear positioning, ICP, messaging hierarchy, and differentiation. Use it when you need a practical first pass on what the product is, who it is for, what it replaces, and why it matters.
