brand-guidelines
by alirezarezvanibrand-guidelines helps Claude apply, audit, and document brand standards for colors, typography, logo usage, imagery, and voice. This brand-guidelines skill supports existing systems or new brand frameworks, with reference material and workflows for Branding teams.
This skill scores 76/100, making it a solid listing candidate for directory users who want agents to create, audit, or apply brand guideline systems. It has clear activation language and enough concrete brand-reference content to reduce guesswork compared with a generic prompt, though installation guidance and non-Anthropic implementation depth are limited.
- Strong triggerability: the description names many likely user intents and phrases, including brand guidelines, colors, typography, logo usage, tone of voice, and style guide.
- Operationally useful structure: the skill tells the agent to distinguish applying existing guidelines from creating new ones, check product marketing context, and prioritize consistency before creativity.
- Includes a substantive reference file with concrete Anthropic brand details such as color palettes, typography roles, and application rules.
- No install command or README is present in the skill directory, so adoption depends on users already knowing how to install skills from this repository.
- The detailed reference appears strongest for Anthropic-specific identity; other brands are handled through a general framework, so agents may still need user-provided brand assets for precise enforcement.
Overview of brand-guidelines skill
What the brand-guidelines skill does
The brand-guidelines skill helps Claude apply, document, audit, and improve brand standards for marketing, product, and communication work. It is built for requests involving brand colors, typography, logo usage, visual identity, tone of voice, imagery rules, style guides, and consistency checks. The skill can work with an existing brand system or help structure a new one from limited inputs.
Best fit for Branding and marketing teams
This brand-guidelines skill is most useful for founders, marketers, designers, content leads, and product teams who need repeatable brand decisions rather than one-off creative opinions. It is especially relevant when reviewing landing pages, slide decks, social posts, product UI copy, campaign concepts, or internal brand documents for consistency.
What makes it different from a generic prompt
A generic prompt may produce broad branding advice. This skill adds a practical workflow: first determine whether the task is to apply existing guidelines or create new ones, then prioritize consistency before creativity. It also includes an Anthropic brand identity reference with specific color, typography, and application rules, plus a framework that can be adapted for other brands.
Key repository signals to know before installing
The skill lives at marketing-skill/skills/brand-guidelines in alirezarezvani/claude-skills. The main files are SKILL.md and references/brand-identity-and-framework.md. There are no scripts or automation helpers, so the value is in the instruction design and reference material rather than executable tooling.
How to Use brand-guidelines skill
brand-guidelines install context
Use this skill in a Claude Skills-compatible environment. A common install pattern for this repository is:
npx skills add alirezarezvani/claude-skills --skill brand-guidelines
After install, verify that the skill folder includes SKILL.md and references/brand-identity-and-framework.md. Because the repository excerpt does not show a dedicated README.md for this skill, start with SKILL.md, then read the reference file for the detailed identity framework.
Inputs the skill needs for strong results
For brand-guidelines usage, provide the brand context, artifact type, audience, channel, and whether you are applying existing rules or creating new ones. Strong inputs include:
- Existing brand guide, website URL, or sample assets
- Primary and secondary colors, fonts, logo constraints, and tone notes
- The artifact to review or create, such as ad copy, a landing page, email, deck, or UI screen
- The target audience and intended outcome
- Constraints such as accessibility, legal review, localization, or platform format
If your workspace has .claude/product-marketing-context.md, the skill is designed to read it first. Add your positioning, ICP, product category, competitors, and messaging pillars there when possible.
Prompt pattern for better brand-guidelines usage
A weak prompt is: “Make this on brand.”
A stronger prompt is:
“Use the brand-guidelines skill to audit this landing page copy and visual direction for a B2B AI analytics product. We have an established brand: dark navy, warm white, restrained green accent, Inter for UI, editorial but concise voice. Audience is enterprise data leaders. Check color hierarchy, typography consistency, CTA emphasis, imagery direction, and tone. Return issues by severity and suggest specific revisions.”
This works better because it tells the skill what brand system exists, what artifact is being evaluated, and what dimensions matter.
Suggested workflow and files to read first
Start by deciding the task type: apply existing guidelines, audit an artifact, or create a first-pass brand system. Then inspect SKILL.md for the workflow and references/brand-identity-and-framework.md for concrete examples of color systems, typography, and identity rules. For Anthropic-related artifacts, use the included Anthropic identity details. For other brands, treat the reference as a structure to adapt, not a rulebook to copy.
brand-guidelines skill FAQ
Is brand-guidelines only for Anthropic branding?
No. The skill includes Anthropic identity material, but its broader purpose is to support brand systems for any company or product. For non-Anthropic brands, provide your own colors, type choices, voice rules, logo constraints, and sample materials so Claude can apply the framework correctly.
When should I use this instead of an ordinary branding prompt?
Use the brand-guidelines skill when consistency matters across multiple assets or when you need a structured audit. It is stronger than an ordinary prompt for checking whether creative work follows a defined system: colors, typography, voice, layout principles, imagery, logo treatment, and CTA hierarchy.
Is this suitable for beginners?
Yes, if you can provide basic brand information. Beginners can ask the skill to turn rough preferences into a usable draft guide, such as “minimal, technical, trustworthy, not playful.” However, the output should still be reviewed by a designer or brand owner before being treated as final standards.
When is this skill not the right fit?
Do not use it as a substitute for original logo design, legal trademark review, accessibility testing tools, or full design-system implementation. It can recommend brand rules and flag likely inconsistencies, but it does not generate production-ready visual assets or validate every contrast, licensing, or trademark issue automatically.
How to Improve brand-guidelines skill
Improve brand-guidelines results with clearer source material
The biggest quality lever is input specificity. Add real examples: a current homepage, a sales deck, social posts, product screenshots, or a previous brand guide. If the brand is inconsistent today, say so and ask the skill to separate “current observed style” from “recommended standard.” That prevents it from treating every existing artifact as equally authoritative.
Avoid common failure modes
Common issues include over-general brand advice, copying Anthropic rules into unrelated brands, or giving visual recommendations without enough context. Prevent this by stating: “This is not an Anthropic project,” “Use our existing palette,” or “Create provisional rules because no formal guide exists.” Also ask for decisions in tables when comparing colors, typography roles, tone examples, or logo-use cases.
Iterate after the first audit
The first output should usually be treated as a diagnostic pass. Ask follow-up questions such as:
- “Convert these findings into a one-page brand checklist.”
- “Rewrite the voice rules with do/don’t examples.”
- “Turn the audit into prioritized fixes for our designer.”
- “Create a compact guideline for social media posts only.”
These iterations make the brand-guidelines guide more operational and easier for a team to reuse.
Add your own reusable brand context
For ongoing work, maintain a short internal brand brief with positioning, audience, values, forbidden styles, approved colors, type scale, logo rules, and voice examples. If your Claude setup supports it, store that context in .claude/product-marketing-context.md. The skill explicitly checks for that file, making it a practical place to keep brand facts stable across future requests.