marketing-ideas
by ognjengtmarketing-ideas turns a rough marketing goal into tailored campaign ideas using a curated database of 170+ proven strategies. It fits founders and product marketers who need practical, context-aware options for launches, adoption, retention, or growth instead of generic brainstorms. Use the marketing-ideas guide when you want ideas matched to your audience, stage, and constraints.
This skill scores 74/100, which means it is a credible directory listing with some caveats. For users, it looks install-worthy because it gives an agent a clear trigger, a defined execution path, and a large curated strategy database—but it still leaves some adoption details implicit.
- Explicit trigger and fallback flow: it tells the agent when to respond with a loaded message versus when to proceed, reducing guesswork.
- Substantial workflow content: the skill body is long, has multiple headings, and describes a multi-step process for returning the 5 best marketing ideas with action plans.
- Curated reference-backed approach: it points to a 170+ strategy database in references/marketing-ideas-database.md, giving the agent real material to leverage.
- No install command or setup guidance in SKILL.md, so users must infer how to operationalize it in their environment.
- Only one reference file and no scripts/rules/assets, so execution quality depends heavily on the written instructions rather than supporting automation.
Overview of marketing-ideas skill
What marketing-ideas does
The marketing-ideas skill turns a rough marketing goal into a short list of practical, tailored campaigns. It reads your business context, matches it against a curated database of 170+ proven strategies, and returns the best-fit ideas with clear next actions. Use marketing-ideas when you want more than generic brainstorms and need ideas that fit a real product, audience, stage, and constraint set.
Who it is best for
This marketing-ideas skill is a strong fit for founders, product marketers, solo operators, and growth teams who already know the outcome they want but need help choosing the right tactic. It is especially useful for marketing-ideas for Product Marketing work such as launches, positioning tests, adoption campaigns, retention pushes, or competitive moves. It is less useful when you want a full campaign calendar, brand strategy, or channel execution plan.
What makes it different
The main value of marketing-ideas is curation plus context. Instead of inventing ideas from scratch, it selects from a strategy library and adapts the output to your business inputs. That makes the results faster to trust, easier to act on, and usually more specific than a one-shot prompt. The tradeoff is that the quality depends on how well you describe your goal, audience, and constraints.
How to Use marketing-ideas skill
Install and load the skill
Use the marketing-ideas install path in your skills workflow, for example: npx skills add ognjengt/founder-skills --skill marketing-ideas. After installation, confirm the skill is available in your agent runtime and that it can read repository files. If your environment uses a different skills loader, keep the same repo path and skill slug so the agent resolves the correct package.
Give the skill enough context
The marketing-ideas usage pattern works best when you provide a concise founder brief, not just a vague request like “give me growth ideas.” Include the business model, target audience, product stage, current channel mix, and the single outcome you want most. Strong input looks like: “SaaS for HR teams, early-stage, no paid ads, need 5 ideas to increase inbound demos in 30 days, competitors are larger and better known.” Weak input looks like: “Need marketing ideas for my app.”
Read these files first
For reliable output, start with SKILL.md and references/marketing-ideas-database.md. SKILL.md tells you the execution rules, especially the empty-argument behavior and the requirement to read the database first. The reference file is where the real idea pool lives, so it is the most important source for deciding whether the marketing-ideas guide fits your use case. If you are adapting the skill to another repo, mirror that reference-first workflow.
Use a goal-first prompt
The best marketing-ideas usage is goal-driven. Ask for one outcome at a time, such as leads, retention, launch buzz, customer sharing, or competitive displacement. If you need multiple outcomes, rank them and say what tradeoff is acceptable. For example: “Primary goal is qualified leads; secondary goal is credibility; avoid paid media and engineering-heavy tactics.” That kind of input helps the skill choose ideas that are both feasible and decision-useful.
marketing-ideas skill FAQ
Is marketing-ideas better than a normal prompt?
Usually yes, if you want structured, evidence-backed marketing options instead of freeform brainstorming. A normal prompt can produce ideas, but marketing-ideas is more repeatable because it is anchored to a curated strategy database and a defined execution path. If you only need one quick slogan or angle, a normal prompt may be enough.
When should I not use it?
Do not use marketing-ideas if you want a full-funnel growth system, detailed media buying plan, or deep brand architecture. It is also a weaker fit when you cannot share even basic context, because the output is tailored, not universal. If your constraint set is still unknown, gather that first.
Is it beginner-friendly?
Yes, as long as the user can answer a few basic questions about their business and goal. The skill is helpful for beginners because it narrows the brainstorm space and reduces random ideas. It works best when the requester is willing to specify audience, offer, and constraints instead of asking for “creative marketing.”
Does it fit Product Marketing workflows?
Yes. The marketing-ideas skill is a good match for launch messaging, adoption nudges, feature announcements, competitive response ideas, and customer activation campaigns. It is most valuable when product marketers need fast options that can be tested, not just discussed.
How to Improve marketing-ideas skill
Give sharper inputs, not longer ones
To improve results, replace broad business descriptions with decision-grade details: ICP, offer, channel limits, budget ceiling, timeline, and what has already been tried. This matters because marketing-ideas is selecting from an existing strategy set, so it performs better when it can filter ideas against your actual constraints. One precise paragraph usually beats a long backstory.
Tell it what “good” looks like
If you want ideas that are easier to execute, say what makes an idea acceptable: low cost, no code, founder-led, fast to launch, high leverage, or suitable for a small team. If you want bolder ideas, say so directly. This reduces generic output and helps the skill rank ideas by practical fit instead of novelty alone.
Iterate from the first shortlist
Use the first output as a shortlist, then ask for refinement by channel, audience segment, or execution difficulty. For example: “Expand the top two ideas into a 7-day test plan” or “Replace anything that requires paid traffic or design support.” That second pass is where marketing-ideas becomes most useful, because it moves from ideas to workable selection.
Watch for common failure modes
The main failure mode is under-specifying the problem and getting ideas that are clever but misaligned. Another is asking for too many outcomes at once, which dilutes relevance. If the suggestions feel generic, supply stronger context from the start and point the skill toward one measurable business goal, especially when using marketing-ideas for Product Marketing in a launch or adoption scenario.