homepage-audit
by BrianRWagnerhomepage-audit is a conversion-focused skill for auditing homepages and landing pages, identifying why a page is not converting, and turning findings into a prioritized fix plan. Use it when you have a URL, screenshot, or above-the-fold copy and want structured feedback, rewrites, and next steps.
This skill scores 84/100, which means it is a solid listing candidate for Agent Skills Finder. Directory users can reasonably expect an agent to trigger it correctly from homepage/landing-page audit requests, follow a clear operating mode, and produce structured conversion feedback with less guesswork than a generic prompt. It is strong enough to install, with the main caveat that it is self-contained and lacks companion scripts or references for broader verification.
- Explicit trigger language covers common intents like 'review my homepage' and 'audit my landing page,' improving discoverability and correct invocation.
- Operational flow is well defined: it sets modes (`quick`, `standard`, `deep`) and requires specific inputs before proceeding, which helps agents execute consistently.
- Substantial SKILL.md content with clear audit framing, sectioned guidance, and no placeholder markers suggests real workflow substance rather than a stub.
- No support files, scripts, or references are included, so the skill depends entirely on the markdown instructions and has limited external verification.
- The repository preview shows only one file, so users should expect a focused homepage-audit workflow rather than a broader marketing-analysis toolkit.
Overview of homepage-audit skill
What homepage-audit does
homepage-audit is a conversion-focused skill for reviewing a homepage or landing page and turning it into a prioritized fix plan. It is built for the homepage-audit skill use case where the user wants to know why a page is not converting, what to change first, and whether the page needs copy rewrites or just targeted edits.
Who it is best for
Use this homepage-audit guide if you work on marketing sites, SaaS pages, launch pages, or lead-gen pages and need structured feedback instead of generic UX comments. It is most useful when you already have a URL, screenshot, or above-the-fold copy and want an opinion that is tied to conversion outcomes.
What makes it different
The skill is not a broad “website critique” prompt. It uses a mode-based workflow, a required context gate, and impact-prioritized scoring so the output is more actionable than a surface review. That makes homepage-audit for Conversion useful when you need diagnosis plus next steps, not just a list of issues.
How to Use homepage-audit skill
homepage-audit install and setup
Install the skill with:
npx skills add BrianRWagner/ai-marketing-skills --skill homepage-audit
After installing, read SKILL.md first because it contains the actual decision rules and output structure. There are no supporting rules/, resources/, or scripts/ folders in this repo path, so the skill file is the source of truth.
What to provide before the audit
The skill requires one of these before it can work well:
- a live URL
- a screenshot of above-the-fold content
- pasted hero copy: headline, subheadline, primary CTA, and first paragraph
For best results, also provide the page goal, target audience, traffic source, and what “conversion” means in your case. A weak prompt like “audit my homepage” gives the model too much freedom; a stronger prompt names the offer, audience, and desired action.
How to prompt for better output
Use the mode explicitly if you know it:
quickfor a fast gut checkstandardfor a full auditdeepfor section rewrites and A/B ideas
A stronger homepage-audit usage prompt looks like this:
“Use homepage-audit in deep mode. Audit this SaaS homepage for demo requests. The audience is ops leaders at mid-market companies. Here is the URL and the main conversion goal.”
That framing helps the skill score the page against the right intent instead of writing generic copy advice.
Recommended workflow
Start with standard unless you only want a fast verdict. Then review the prioritized fixes, apply the highest-impact changes first, and rerun the skill on the updated page. If the first pass shows message-market mismatch, provide revised positioning before asking for rewrite suggestions.
homepage-audit skill FAQ
Do I need a URL to use homepage-audit?
Not always, but you do need enough page context to audit honestly. A screenshot or pasted above-the-fold copy is acceptable if the live page is unavailable. Without one of those inputs, the homepage-audit skill should stop and request more context.
Is this better than a normal prompt?
Usually yes, because homepage-audit adds a structured conversion lens, a mode choice, and a required context gate. A generic prompt can miss prioritization and rewrite depth; this skill is better when you want a repeatable homepage-audit guide for diagnosis and action.
Is homepage-audit beginner friendly?
Yes, if you can share the page and explain the goal. Beginners get the most value from quick or standard mode because those modes reduce analysis overload and surface the first fixes that matter most.
When should I not use it?
Do not use homepage-audit when you need brand strategy, full site architecture, or SEO content planning rather than conversion review. It is also a poor fit if you cannot share any page content at all, since the skill depends on visible homepage evidence.
How to Improve homepage-audit skill
Give the skill the right decision context
The biggest quality jump comes from stating the page goal, audience, and traffic source. For example, “audit this homepage for trial signups from paid search traffic” is much better than “review this site,” because it changes what counts as a good result.
Include the exact hero and CTA
homepage-audit works best when you paste the headline, subheadline, CTA text, and first paragraph, even if you also provide a URL. Those elements carry most of the conversion signal, so improving that input usually improves the quality of the diagnosis and any rewritten copy.
Ask for the output you actually need
If you want copy, say so. If you want prioritization only, ask for that. If you want comparison against a competitor or a launch target, include it up front. The homepage-audit skill can support deeper rewrite recommendations, but only when you request the right mode and give enough source material.
Iterate after the first pass
Use the first audit to fix clarity and friction, then run homepage-audit again on the revised page. That second pass is where you catch whether the new message is more specific, whether the CTA is stronger, and whether the page now matches the stated conversion goal.