seo-local
by AgriciDanielseo-local helps evaluate local business visibility for Google Business Profile, NAP consistency, citations, reviews, local schema, location pages, and business-type fit. This seo-local guide is built for fast, structured local SEO analysis from a URL or page reference, with practical recommendations for brick-and-mortar, service area, hybrid, and multi-location businesses.
This skill scores 78/100, which means it is a solid directory listing candidate: users get a clearly scoped local SEO workflow with enough built-in trigger guidance to decide whether to install it, though they should expect some reliance on the prompt body because the repo lacks companion scripts, references, or other support files.
- Strong triggerability: the frontmatter explicitly lists when to use it ("local SEO", "Google Business Profile", "GBP", "map pack", "citations", "NAP consistency", "multi-location", etc.) and includes `user-invokable: true`.
- Good operational scope: it covers multiple real local SEO checks, including GBP optimization, citation health, review signals, local schema, location pages, multi-location SEO, and industry-specific recommendations.
- Useful agent-level detection guidance: it says to detect business type and vertical before analysis, which helps reduce guesswork for agents handling mixed local SEO requests.
- No install command and no support files (scripts, references, resources, rules, assets), so users are relying mainly on the SKILL.md prose for execution guidance.
- The description is very short and the file includes placeholder markers, which suggests some parts may be less polished or less reliable than the main workflow sections.
Overview of seo-local skill
What seo-local does
The seo-local skill helps you evaluate a local business for search visibility, with emphasis on Google Business Profile signals, NAP consistency, citations, reviews, local schema, location pages, and business-type fit. It is meant for users who need a fast but structured local SEO read, not a generic SEO audit.
Who it is for
This seo-local skill is a good fit for SEOs, agencies, in-house marketers, and AI-assisted content teams working on brick-and-mortar businesses, service area businesses, hybrids, and multi-location brands. It is especially useful when you need to decide what matters most before writing fixes or recommendations.
Why it is different
Unlike a broad prompt about “local SEO,” seo-local explicitly detects business type and industry context, which changes the advice. That matters because a restaurant, a law firm, and a home services company do not need the same local search priorities. The skill is strongest when you want recommendations grounded in the page or site you provide.
How to Use seo-local skill
Install and trigger it
Use the seo-local install workflow in your skills environment, then invoke the skill with a URL or page reference. The repo’s skill metadata shows argument-hint: [url], so the best input is usually a live page, landing page, or listing URL rather than a vague topic.
Give it the right starting input
For better seo-local usage, provide the page you want analyzed plus any context that the page itself cannot reveal. Strong inputs include business type, target city or service area, whether the business is single-location or multi-location, and the main outcome you want: visibility, map-pack coverage, review strength, or page quality.
What to read first
Start with skills/seo-local/SKILL.md to understand the analysis logic and the business-type detection rules. Then inspect LICENSE.txt if you need reuse context. Because this repository exposes few support files, the main value is in the skill body itself, especially the sections on scope, constraints, and recommendations.
A stronger prompt shape
A useful seo-local prompt is specific about the page and decision you want made. For example: “Analyze this dental clinic location page for local search weaknesses, identify the business type, and prioritize the top five changes for map-pack visibility.” That is better than “review this site for SEO” because it tells the skill what to optimize for.
seo-local skill FAQ
Is seo-local only for local businesses?
Yes, that is the intended fit. If your site is national, editorial, or not tied to a real-world location or service area, seo-local will be less useful than a broader SEO skill.
Do I need to know local SEO first?
No. The seo-local skill is beginner-friendly enough to explain the main issues, but it works best when you can supply a clear business context. You do not need specialist knowledge to use it well.
How is it different from a general SEO prompt?
A general prompt may miss the local-specific checks that actually move visibility: GBP signals, proximity constraints, review quality, citations, and location-page intent. seo-local is narrower, which is a strength when your real problem is local rankings rather than overall SEO.
When should I not use seo-local?
Do not use seo-local when you only need content editing, technical site debugging, or broad keyword strategy with no local intent. It is also a poor fit if you cannot identify the business location, service area, or vertical.
How to Improve seo-local skill
Give the skill clearer business context
The biggest quality lift comes from telling seo-local whether the business is brick-and-mortar, SAB, or hybrid, plus the main industry vertical. That improves the relevance of the recommendations, especially for industries like healthcare, legal, home services, real estate, and automotive.
Include the page type and target geography
The skill performs better when you state whether you are analyzing a homepage, location page, city page, service page, or Google Business Profile landing page. Add the target city, neighborhood, or service radius so the output can judge local relevance instead of making generic comments.
Ask for ranked actions, not just findings
If you want better seo-local usage, ask for prioritized actions tied to business impact. For example: “List the top issues in order of likely impact on local pack visibility, and separate quick wins from structural fixes.” That produces more decision-ready output than a flat list of observations.
Iterate with missing-data follow-up
After the first pass, use the result to identify what was not visible from the page alone: citations, review patterns, GBP completeness, or schema coverage. Then ask for a second pass focused on those gaps. This is the most practical way to turn the seo-local guide into a usable local SEO workflow.