seo-plan
by AgriciDanielseo-plan is a strategic SEO planning skill for turning a rough brief into an actionable roadmap. It supports industry-specific templates, competitive analysis, content priorities, site architecture, and implementation guidance. Ideal for SEO Content planning, keyword strategy, and site-wide decisions when you need a structured SEO plan instead of generic advice.
This skill scores 78/100, which means it is a solid listing candidate for directory users. It gives enough structure to install with confidence: clear SEO-planning triggers, industry-specific templates, and a defined multi-step workflow reduce guesswork compared with a generic prompt.
- Explicit user triggers and argument hint make it easy for an agent to know when to invoke `seo-plan`.
- Strong workflow coverage: discovery, competitive analysis, architecture, content strategy, and technical foundation are laid out as a reusable process.
- Industry templates in `assets/` for SaaS, ecommerce, local service, publisher, agency, and generic sites add practical leverage beyond a one-size-fits-all plan.
- No install command, scripts, or references, so execution depends mainly on the SKILL.md instructions and bundled templates.
- The skill body is truncated in the evidence, so some later workflow details and constraints may not be visible to directory users at install time.
Overview of seo-plan skill
What seo-plan does
seo-plan is a strategic SEO planning skill for turning a rough website brief into an actionable roadmap. It is built for people who need more than a generic SEO prompt: founders, marketers, consultants, and content teams who want an SEO plan that includes research inputs, site architecture, content priorities, and implementation direction. If you need an SEO plan for SEO Content, this skill gives you a structured starting point instead of scattered advice.
Best-fit use cases
Use the seo-plan skill when you are planning a new site, restructuring an existing one, choosing content pillars, or mapping competitor gaps. It is especially useful when you already know the business type but need help translating that into pages, topics, and internal linking. The main job-to-be-done is to create a decision-ready SEO roadmap, not just a list of keywords.
What makes it useful
The strongest value of seo-plan is its industry template approach. The repo includes dedicated templates in assets/ for different site types such as agency, e-commerce, local service, publisher, SaaS, and generic businesses. That means the seo-plan skill can adapt recommendations to the business model instead of forcing one universal framework. It also pushes beyond content ideas into architecture, schema, and quality gates, which matters when the plan needs to survive implementation.
When it is not the right tool
If you only want a quick keyword brainstorm or a single blog outline, seo-plan is likely more than you need. It is designed for planning decisions that affect the whole site. If you cannot name the business type, target audience, or goal, the output will be less precise, because the skill depends on that input to select the right template and priorities.
How to Use seo-plan skill
Install and trigger it correctly
For seo-plan install, add the skill to your Claude skills setup and invoke it with a business type or site context. The repo’s own usage hint supports prompts like “SEO plan for a SaaS startup” or “SEO strategy for a local plumbing business.” In practice, the cleaner your opening request, the more likely the seo-plan skill will select the right industry path and produce a usable plan.
Give the skill the right input
A strong seo-plan usage prompt should include: business model, target market, current site status, primary conversion goal, known competitors, and any constraints. Example: “Create a seo-plan for a B2B SaaS product targeting operations teams. Existing site has 12 pages, no blog, and we want demo leads in 6 months. Competitors: X, Y, Z.” That is much better than “Do SEO for my site,” because it gives the skill enough context to shape architecture and content priorities.
Read the source files first
For best results, start with skills/seo-plan/SKILL.md, then inspect the relevant template in assets/ such as assets/saas.md or assets/local-service.md. Those files show the expected architecture, content priorities, and schema ideas for the business type. If you are deciding whether the seo-plan skill fits, preview assets/generic.md too, since it shows the baseline standards used when no niche template is a match.
Use a workflow, not a one-shot prompt
A practical seo-plan guide usually works in three steps: identify the business type, ask for the strategic plan, then refine based on the first draft. First output should be treated as a framework. Then you can narrow scope, request page counts, adjust competitor set, or ask for a shorter implementation roadmap. This matters because the skill is designed for planning depth, and the highest-value improvement often comes from narrowing the prompt after the first pass.
seo-plan skill FAQ
Is seo-plan better than a normal prompt?
Yes, when you need a repeatable SEO planning structure. A normal prompt may produce a decent plan, but seo-plan gives you a more consistent workflow: discovery, competitive analysis, architecture, content strategy, and technical foundation. That usually means fewer missing pieces and less guesswork.
Does seo-plan work for SEO Content planning?
Yes. That is one of the clearest fits for seo-plan for SEO Content, especially when you need topic clusters, publishing cadence, and page-type decisions tied to business goals. It is stronger for content strategy than for isolated article generation.
What if my business does not match a template?
Use the generic path if you are not clearly SaaS, e-commerce, local service, agency, or publisher. The skill still applies, but the quality depends on how well you describe the business model and audience. If the site has unusual requirements, say so up front so the plan does not overfit the wrong template.
Is seo-plan beginner-friendly?
Mostly yes, because the structure is built into the skill. Beginners should still provide a few concrete inputs: what the business sells, who it serves, and what success looks like. Without that, the plan may be broad but not very actionable.
How to Improve seo-plan skill
Provide sharper constraints
The best seo-plan results come from specific constraints: launch date, content budget, team size, existing pages, and technical platform. If you want a realistic plan, say whether the team can produce 5 pages or 50 pages, and whether you can implement schema, redirects, or template changes. Constraints improve the plan more than extra background.
Ask for deliverables, not just ideas
Instead of asking for “SEO tips,” ask for the outputs you actually need: sitemap priorities, content pillars, competitor gap summary, page list, or a 90-day roadmap. The seo-plan skill is strongest when the request names the planning artifact. That keeps the response actionable and easier to hand off to writers, designers, or developers.
Watch for common failure modes
The most common problem is vague input leading to generic recommendations. Another is using the wrong business template, which can distort page structure and content priorities. If the first output feels too broad, improve the prompt by naming the industry template, top competitors, and the main conversion event. That usually produces a much tighter seo-plan.
Iterate from strategy to implementation
After the first plan, refine by asking for one layer deeper: page-by-page targets, internal linking logic, or a content calendar with priorities. If the output is for SEO Content, ask which topics should be done first and which pages need expert input, proof, or schema. This keeps seo-plan focused on decisions that actually change ranking potential and execution quality.