seo-sxo
by AgriciDanielThe seo-sxo skill helps diagnose Search Experience Optimization issues by checking SERP page-type fit, user stories, and persona gaps. Use it when a page is well optimized but still not ranking, especially for SEO Content teams needing a practical seo-sxo guide.
This skill scores 78/100, which means it is a solid listing candidate for Agent Skills Finder. Directory users get a clearly triggerable SXO workflow with explicit use cases, named commands, and supporting reference files that reduce guesswork versus a generic SEO prompt.
- Strong triggerability: SKILL.md explicitly marks the skill user-invokable and gives clear triggers like "SXO", "page type mismatch", "SERP analysis", and "why isn't my page ranking".
- Operational workflow depth: the skill includes concrete commands for full analysis, wireframes, and persona work, plus references for page-type taxonomy, persona scoring, user stories, and wireframe templates.
- Good install decision value: the repository has substantial body content, valid frontmatter, no placeholder markers, and four reference docs that support real execution.
- No install command or scripts are provided, so users need to rely on the skill instructions rather than automation or validation tooling.
- The description field is minimal and the command list is partially truncated in the excerpt, so some adoption detail may be harder to assess from the repo surface alone.
Overview of seo-sxo skill
The seo-sxo skill is for Search Experience Optimization: it checks whether a page type matches what Google is rewarding in the SERP, then translates that gap into user stories and persona-based scoring. It is most useful when a page is “well optimized” on paper but still not ranking, and you need to know whether the problem is intent mismatch, wrong format, or weak UX fit. The seo-sxo skill is especially relevant for SEO Content teams, content strategists, and consultants who need a faster way to decide what a page should become, not just what it currently is.
What seo-sxo actually solves
This skill helps answer the practical question: “Should this URL rank for this keyword in its current form?” It is not a generic SEO audit. It is a SERP-first diagnosis that compares the target page against the page types Google prefers, then highlights why a blog post, landing page, or service page may be losing to a different format.
Best-fit use cases
Use seo-sxo when you have a specific URL and keyword, or when a page is underperforming despite decent technical SEO. It is a strong fit for content refreshes, page-type decisions, wireframe planning, and post-audit prioritization.
What makes it different
The core value of the seo-sxo skill is that it starts from SERP evidence, not assumptions. It uses page-type taxonomy, persona scoring, and user-story framing to explain ranking gaps in a way that is actionable for writers and UX teams, not just analysts.
How to Use seo-sxo skill
Install and invoke seo-sxo
For seo-sxo install, add the skill to your Claude skills workflow and then call it with a URL, optionally plus a keyword. The repo’s invocation pattern is built around /seo sxo <url> for auto-detected keyword analysis and /seo sxo <url> <keyword> for a targeted review. If you are working in a skill-enabled environment, that is the cleanest way to trigger the seo-sxo usage flow.
Give the skill the right input
Strong inputs look like this: a live URL, the exact target keyword, and a short note about the page’s business goal. Weak inputs are vague goals like “improve rankings” or “check this article.” If you want useful output, include the page’s intended type, audience, and any constraint that matters, such as “must stay a blog post” or “can become a landing page.”
Read these files first
Start with skills/seo-sxo/SKILL.md, then inspect references/page-type-taxonomy.md, references/persona-scoring.md, references/user-story-framework.md, and references/wireframe-templates.md. Those four files explain how the skill classifies page types, derives personas from SERP signals, converts signals into user stories, and turns findings into IST/SOLL wireframes.
Practical workflow for better output
Use seo-sxo for SEO Content in this sequence: identify the keyword, inspect the SERP pattern, classify the current page type, score the page against personas, then decide whether the fix is content, UX, or page-type change. If you skip the SERP step, the skill’s recommendations become much less precise. The highest-value outputs usually come from pages where the current format may be wrong for the query.
seo-sxo skill FAQ
Is seo-sxo beginner-friendly?
Yes, if you can provide a URL and keyword. You do not need deep technical SEO knowledge to use it well, but you do need a clear page goal. Beginners get the best results when they ask for diagnosis first, then revision guidance.
When should I not use seo-sxo?
Do not use it for broad sitewide SEO cleanup, backlink planning, or technical crawl issues. seo-sxo is strongest when the question is about search intent, SERP fit, page format, and why a specific page is underperforming.
How is this different from a normal SEO prompt?
A normal prompt often asks for “SEO improvements” in the abstract. The seo-sxo skill is more specific: it checks whether Google rewards the page type you have, whether the page matches user stories, and where the mismatch blocks rankings. That makes it better for editorial decisions and rewrite planning.
Does seo-sxo work for SEO Content teams?
Yes. The skill is well suited to SEO Content workflows because it helps writers decide whether to revise, restructure, or reframe content before drafting. It is especially useful when content briefs need a more evidence-based page model.
How to Improve seo-sxo skill
Provide stronger SERP context
The best way to improve seo-sxo output is to give it a precise keyword, a real URL, and a note about what you believe the page should be. If you already know the SERP contains product pages, comparisons, or informational articles, say so. That context helps the skill sharpen page-type recommendations instead of guessing from the URL alone.
Tell it what cannot change
Many failures come from asking for an ideal page without naming constraints. If the page cannot become a landing page, cannot add pricing, or must preserve a long-form article format, state that upfront. Constraint-aware analysis is where the seo-sxo skill becomes most useful.
Use the first pass to choose the fix
Treat the first result as a decision layer, not the final deliverable. If the skill finds a page-type mismatch, the next step is often a rewrite brief or wireframe based on references/wireframe-templates.md. If the page type is correct but the intent fit is weak, ask for persona scoring and user-story gaps to identify what to add, remove, or reorder.
Watch for common failure modes
The most common issue is overfitting the page to generic SEO advice instead of the query’s real intent. Another is asking for content edits before the page type is validated. To get better results from seo-sxo, provide the exact keyword, preserve the business goal, and ask for the smallest change that would align the page with SERP expectations.