App Marketing Context

app-store-featured helps Product Marketing, founders, and growth leads plan an Apple App Store featuring pitch. It focuses on Apple’s editorial lens: design quality, Apple technology adoption, story, timing, stability, and feature-worthy positioning. Use it to assess readiness, identify gaps, and refine your submission narrative before a launch or update.

app-rejection-recovery helps diagnose Apple App Review and Google Play rejections, turn vague review feedback into a clear fix plan, and draft a reviewer-ready response for fast resubmission. Use this app-rejection-recovery guide when an app update, appeal, or policy review is blocked and you need practical app-rejection-recovery usage without guesswork.

app-marketing-context helps you create or update a reusable app marketing context document for ASO and product marketing. Use it to capture the app overview, value proposition, target user, differentiation, and launch constraints before writing store copy, briefs, or campaign assets.

The web-to-app-funnel skill helps design and optimize the path from web visit to app install and activation. Use it to decide whether users should pay on web first, open in app, scan a QR code, or follow deep links and deferred deep links. It’s useful for conversion teams shaping the web-to-app-funnel guide and choosing the right install flow.

The ua-campaign skill helps you plan and optimize paid user acquisition campaigns for mobile apps, with a focus on installs, CPI, ROAS, and channel mix. Use it for ua-campaign guide-style decisions on Apple Search Ads, Meta, Google UAC, TikTok, and other performance channels when you need a practical plan, not just ad copy.

seasonal-aso helps you optimize App Store listings for holidays, events, and trending moments. Use it to identify seasonal keyword opportunities, update metadata, plan screenshot themes, and time changes so they index before the peak and roll back after it. A practical seasonal-aso guide for SEO Content and short-term ASO wins.

screenshot-optimization is a conversion-focused skill for planning and improving App Store screenshots and preview videos. Use it to shape the hook, sequence, and messaging of each slot for UI Design and store listing work. It helps founders, marketers, and designers turn rough ideas into a clear screenshot strategy.

The retention-optimization skill helps Product Management teams diagnose churn, improve engagement, and raise lifetime value with benchmark-aware, prioritized recommendations. Use it when you need a retention-optimization guide for Day 1, Day 7, and Day 30 retention, or when users ask why users leave, stop returning, or uninstall.

referral-program helps you design, launch, and improve an in-app referral or invite system for conversion. Use it to choose rewards, define invite mechanics, assess deep-link dependencies, reduce fraud risk, and size incentives against CAC and LTV. It’s a practical referral-program guide for products with real sharing behavior.

rating-prompt-strategy helps you choose when, how, and to whom an app should ask for a review so you raise star ratings without annoying users. Use this rating-prompt-strategy skill for stronger conversion, better review timing, and recovery after a bad rating period across iOS and Android.

The press-and-pr skill helps you plan and write press releases, journalist pitches, launch announcements, and app press kit content for real media coverage. Use it when you need press-and-pr for PR Review, outlet targeting, stronger app trust, referral traffic, backlinks, and social proof that supports installs.

The paywall-optimization skill helps you diagnose and improve subscription paywalls for conversion. Use it when the problem is layout, copy, pricing display, trial framing, plan structure, placement, or paywall A/B tests. It’s designed for RevenueCat, Superwall, Adapty, and native StoreKit flows, and it helps separate paywall issues from broader monetization or onboarding problems.

The monetization-strategy skill helps you choose the right app monetization model—subscriptions, freemium, paid upfront, ads, or in-app purchases. Use it for pricing strategy, paywall changes, free-trial tests, and conversion-to-paid decisions. It starts with the right inputs, then compares models before recommending a plan.

app-preview-video helps you plan, script, and optimize App Store Preview videos and Google Play promo videos for product pages and landing pages. Use this app-preview-video guide to choose the right opening, fit platform specs, and turn screen recordings into a conversion-focused preview video.

ab-test-store-listing helps you plan and run App Store product page tests to improve Conversion. Use it to evaluate icons, screenshots, and preview video with Apple Product Page Optimization, understand PPO limits, and prepare the right App ID, traffic, and test hypothesis before you start.

Use the localization skill to plan App Store localization for international markets. It helps teams decide which countries to target, whether to localize the store listing or the app itself, and how to avoid low-value translation work. Best for Product Marketing, ASO, founders, and growth operators who need a practical localization guide with market prioritization and readiness checks.

Plan, write, and optimize Apple App Store In-App Events with the in-app-events skill. Use it to choose the right event type, shape a clear value proposition, and create event cards for the Today tab, search results, and product page. Helpful for Product Marketing, ASO, launches, challenges, live events, and seasonal promotions.

aso-router is the routing layer for the ASO Skills library. It reads an ambiguous app-marketing request and loads the right specialist skill instead of answering directly. Use the aso-router skill for ASO, App Store, Google Play, keywords, rankings, screenshots, conversion, monetization, retention, paid UA, launches, and app analytics—especially in Workflow Automation when the best next skill is not obvious.

The asc-metrics skill helps you analyze official App Store Connect performance data synced into Appeeky: downloads, revenue, IAP, subscriptions, trials, and country trends. Use it for first-party reporting, period comparisons, and app sales analysis when you need real account metrics instead of estimates.