press-and-pr

Overview of press-and-pr skill

What press-and-pr is for

The press-and-pr skill helps you plan and write media outreach for an app: press releases, journalist pitches, “best apps” list submissions, launch announcements, and app press kit content. It is best for founders, indie developers, and marketers who need credible coverage, not just generic promotion. Use press-and-pr when you want press-and-pr for PR Review, referral traffic, backlinks, or social proof that can support installs and App Store trust.

When this skill is the right fit

This press-and-pr skill is a good fit if you already have a real product, a clear angle, and a reason a publication would care. It is useful when you need to turn a rough launch into a media-ready story: what changed, why it matters, who it helps, and why now. It is less useful if you only need ad copy, app store keywords, or a broad growth plan.

What makes it different

The strongest value in press-and-pr is its focus on earned media mechanics: choosing the right tier of outlet, framing a pitch around a newsworthy angle, and supporting the story with assets a reporter can use quickly. It is not just “write a press release.” It is about making the product easier to cover and easier to trust.

How to Use press-and-pr skill

Install and locate the core instructions

For a typical press-and-pr install, add the skill first, then read SKILL.md before anything else. The repo currently centers on a single file, so the main job is understanding the guidance and adapting it to your own product.

npx skills add Eronred/aso-skills --skill press-and-pr

If you are using the press-and-pr skill in a larger workflow, also check whether your agent setup expects companion files such as README.md, AGENTS.md, or structured references. In this repo, SKILL.md is the primary source of truth.

Give the skill a real story, not a topic

The best press-and-pr usage starts with a specific angle. Don’t ask for “a PR campaign for my app.” Ask for the actual news hook, audience, and outlet tier. Strong inputs look like this: the product name, launch timing, one-line value proposition, proof points, target publication tier, and what you want the media asset to do.

Example input:
“Write a press-and-pr guide for a new journaling app launching next week. Angle: AI-assisted reflection for ADHD users. Need a press release, a 3-sentence journalist pitch, and an app press kit outline for Tier 2 outlets.”

Use a workflow that matches media reality

A practical press-and-pr workflow is: define the angle, choose the media tier, draft the core pitch, then package supporting proof. Start with the outlet type before the final wording, because a Verge-style story, a niche blog review, and a startup launch roundup each need different framing. If the repo suggests a list of target media tiers, use that to narrow your outreach instead of blasting the same copy everywhere.

Read these parts first

For the fastest onboarding, preview SKILL.md first and pay attention to sections that explain why press matters, target media tiers, and the tradeoffs between high-impact and more accessible coverage. Those sections usually tell you how to decide whether your story is strong enough for top-tier outlets or better suited to smaller publications and bloggers.

press-and-pr skill FAQ

Is press-and-pr only for big launches?

No. The press-and-pr skill is useful for small launches, version updates, and category-specific outreach too. The key question is whether there is a real editorial angle. A smaller but specific story often performs better than a vague “new app release” pitch.

How is this different from a normal prompt?

A normal prompt can draft text, but press-and-pr is meant to shape the outreach strategy as well as the copy. That matters because press coverage depends on fit, timing, and newsworthiness, not just writing quality. The press-and-pr guide is more useful when you need decisions about whom to pitch and why.

Is it beginner-friendly?

Yes, if you can describe your product clearly. You do not need PR experience to use press-and-pr, but you do need basic facts: what the app does, who it helps, what is new, and what proof you can offer. If you cannot answer those, the output will stay generic.

When should I not use it?

Do not use press-and-pr if you only want App Store creative, ad copy, or a pure launch checklist. It is also a poor fit if you have no credible product story yet, because media outreach without a genuine angle usually wastes time and creates weak pitches.

How to Improve press-and-pr skill

Lead with evidence, not adjectives

The best way to improve press-and-pr results is to provide proof points: user growth, waitlist size, retention, revenue, notable integrations, awards, screenshots, or a clear founder story. Media pitches get stronger when the skill can anchor claims in facts instead of praise words.

Specify the outlet tier and output format

press-and-pr for PR Review works better when you say whether you want Tier 1, Tier 2, or niche/blog coverage. Also specify the deliverable: press release, email pitch, subject lines, media kit checklist, or launch blurb. Different formats need different tone and length.

Fix the common failure modes

The most common weak inputs are too broad, too promotional, or too feature-heavy. If the first draft reads like marketing copy, narrow it to one message, one audience, and one reason to care. If the pitch sounds generic, add a timing hook, comparison point, or use case that makes it relevant now.

Iterate with one sharp revision prompt

After the first output, improve the press-and-pr skill by asking for one controlled change at a time: “Make this pitch more newsroom-friendly,” “Cut hype and add proof,” or “Rewrite for a Tier 2 tech blog.” That keeps the story intact while improving clarity, credibility, and outlet fit.