App Store

market-pulse is the skill for turning scattered App Store signals into a usable market read. Use it for Market Research, ASO, daily or weekly briefings, and competitive monitoring when you need a combined view of chart movements, trending keywords, featured apps, new releases, and category dynamics.

market-movers helps analyze App Store chart rank changes between snapshots, showing who is rising, who is falling, which apps enter the top 100, and which drop out. Use the market-movers skill for ASO, market research, and competitive monitoring when you need a structured read on chart movement, not just a static ranking.

app-store-featured helps Product Marketing, founders, and growth leads plan an Apple App Store featuring pitch. It focuses on Apple’s editorial lens: design quality, Apple technology adoption, story, timing, stability, and feature-worthy positioning. Use it to assess readiness, identify gaps, and refine your submission narrative before a launch or update.

app-rejection-recovery helps diagnose Apple App Review and Google Play rejections, turn vague review feedback into a clear fix plan, and draft a reviewer-ready response for fast resubmission. Use this app-rejection-recovery guide when an app update, appeal, or policy review is blocked and you need practical app-rejection-recovery usage without guesswork.

app-marketing-context helps you create or update a reusable app marketing context document for ASO and product marketing. Use it to capture the app overview, value proposition, target user, differentiation, and launch constraints before writing store copy, briefs, or campaign assets.

seasonal-aso helps you optimize App Store listings for holidays, events, and trending moments. Use it to identify seasonal keyword opportunities, update metadata, plan screenshot themes, and time changes so they index before the peak and roll back after it. A practical seasonal-aso guide for SEO Content and short-term ASO wins.

screenshot-optimization is a conversion-focused skill for planning and improving App Store screenshots and preview videos. Use it to shape the hook, sequence, and messaging of each slot for UI Design and store listing work. It helps founders, marketers, and designers turn rough ideas into a clear screenshot strategy.

rating-prompt-strategy helps you choose when, how, and to whom an app should ask for a review so you raise star ratings without annoying users. Use this rating-prompt-strategy skill for stronger conversion, better review timing, and recovery after a bad rating period across iOS and Android.

The press-and-pr skill helps you plan and write press releases, journalist pitches, launch announcements, and app press kit content for real media coverage. Use it when you need press-and-pr for PR Review, outlet targeting, stronger app trust, referral traffic, backlinks, and social proof that supports installs.

Use the metadata-optimization skill to write and refine App Store and Google Play metadata with clear keyword targeting and platform limits. It helps with titles, subtitles, keyword fields, and descriptions when you want search visibility without sacrificing conversion. Best for metadata-optimization usage, metadata-optimization guide, and metadata-optimization for SEO Content.

The apple-search-ads skill helps app marketers plan, build, and optimize Apple Search Ads campaigns with practical guidance on keyword structure, match types, bidding, budget allocation, Creative/Custom Product Pages, and ROAS-focused optimization. Use this apple-search-ads guide when you need campaign setup, diagnosis, or scale decisions.

app-preview-video helps you plan, script, and optimize App Store Preview videos and Google Play promo videos for product pages and landing pages. Use this app-preview-video guide to choose the right opening, fit platform specs, and turn screen recordings into a conversion-focused preview video.

The app-launch skill helps you plan a mobile app launch or major release update with a clear, step-by-step strategy. Use this app-launch guide for launch timing, pre-launch prep, target-country planning, ASO sequencing, and deciding whether a launch should be organic-first or supported by paid acquisition.

app-icon-optimization helps you design, audit, and test app icons for better tap-through rate in App Store search and browse. Use this app-icon-optimization skill when you need clearer branding, stronger contrast, and simpler small-size visuals. It is a practical app-icon-optimization guide for founders, marketers, and designers who want install-ready icon feedback and variant ideas.

The app-clips skill helps you plan, implement, and optimize App Clips for discovery and conversion. Use it to decide if an App Clip fits your product, choose the right trigger surface, and shape a narrow first-run experience. It is especially useful for app-clips for Product Marketing, app-clips guide work, and practical app-clips usage.

ab-test-store-listing helps you plan and run App Store product page tests to improve Conversion. Use it to evaluate icons, screenshots, and preview video with Apple Product Page Optimization, understand PPO limits, and prepare the right App ID, traffic, and test hypothesis before you start.

imagegen-frontend-mobile is an image-direction skill for premium mobile app screens and multi-screen flows. It helps create app-native visuals for iOS, Android, and cross-platform concepts with clean hierarchy, readable text, controlled color, and subtle phone mockups. Use it for image generation, not code, websites, or desktop UI.

asc-subscription-localization helps bulk-localize subscription and in-app purchase display names and supported descriptions across App Store Connect locales. Use it to resolve IDs, inspect existing localizations, and update missing values with less manual work for Workflow Automation.

Use asc-build-lifecycle to track build processing, find the latest usable build, inspect status, and clean up old builds in App Store Connect. It fits release workflows, CI, and asc build lifecycle tasks where you need clear build retention and publish decisions.

app-store-preflight-skills is a pre-submission App Store review check skill for iOS and macOS projects. It helps frontend development teams catch rejection risks by reviewing metadata, privacy requirements, entitlements, subscriptions, and common design issues before upload. Use it for release audits, rejection triage, and guideline-based checks.

Use the localization skill to plan App Store localization for international markets. It helps teams decide which countries to target, whether to localize the store listing or the app itself, and how to avoid low-value translation work. Best for Product Marketing, ASO, founders, and growth operators who need a practical localization guide with market prioritization and readiness checks.

keyword-research is an ASO skill for discovering, evaluating, and prioritizing App Store keywords. Use it when you need a research workflow for seed expansion, competitor keyword analysis, and ranking opportunities. It helps turn rough app context into a prioritized keyword strategy instead of a generic brainstorm.

Plan, write, and optimize Apple App Store In-App Events with the in-app-events skill. Use it to choose the right event type, shape a clear value proposition, and create event cards for the Today tab, search results, and product page. Helpful for Product Marketing, ASO, launches, challenges, live events, and seasonal promotions.

Learn how to use the custom-product-pages skill to create Apple Custom Product Pages (CPPs) for landing-page-style App Store campaigns. The guide covers install, usage, message matching, when CPPs fit paid ads or social traffic, and how to measure results in App Store Connect.