B2b

lead-intelligence is an AI lead intelligence workflow for Lead Research, scoring prospects, finding warm paths, and drafting outreach. Use the lead-intelligence skill to build a ranked lead list, assess fit, and turn research into email, LinkedIn, or X outreach with less guesswork.

The investor-outreach skill helps you draft short, specific investor messages for cold emails, warm intros, follow-ups, and updates. Use it for fundraising outreach to angels, VCs, strategic investors, or accelerators when you need personalized, proof-based messaging with a clear ask.

Use the market-sizing-analysis skill to build structured TAM, SAM, and SOM estimates with top-down, bottom-up, and value-theory methods. Covers install context, key files, inputs, workflow, and practical usage for startup market sizing and Data Analysis.

competitive-landscape helps agents run structured competitive analysis with Porter's Five Forces, Blue Ocean thinking, and positioning maps to evaluate market structure, differentiation, and defensible positioning for startups, GTM planning, and investor prep.

The sales-enablement skill helps teams create B2B sales decks, one-pagers, objection docs, demo scripts, and proposal-support materials. It uses repo-backed frameworks, checks for product-marketing context first, and works best when you provide buyer, proof, differentiators, and deal-stage details.

Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.

product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

The paid-ads skill helps agents plan, audit, and optimize paid media across Google Ads, Meta, LinkedIn, X, and similar platforms. Use it for platform selection, budget splits, audience targeting, campaign structure, tracking checks, and performance diagnosis. Includes repository references for setup checklists, targeting, and ad copy support.

onboarding-cro helps improve post-signup onboarding, activation, and time-to-value. Install it from the marketingskills repo to diagnose onboarding friction, define the aha moment, refine checklists and empty states, and turn weak first-run flows into measurable experiments.

email-sequence helps agents plan multi-email lifecycle flows like welcome, nurture, onboarding, re-engagement, and post-purchase campaigns. It focuses on sequence strategy, timing, one email one job, subject lines, and CTA structure, with references and evals that improve output beyond a generic prompt.

The copywriting skill helps agents write or rewrite conversion-focused website and landing page copy. It guides page structure, checks product-marketing context files first, and supports practical install and usage for homepage, pricing, feature, about, and product pages.

customer-research helps agents run structured customer research with two modes: analyze existing assets or find public-source signal. Use it to extract themes, quotes, JTBD, pain points, triggers, and evidence for UX Research, product, and messaging decisions.

content-strategy helps teams plan a content marketing program with clear pillars, buyer-stage mapping, prioritization, and a practical publishing roadmap. Use it to install context, review key files, and turn vague goals into actionable strategy.

The revops skill helps agents design and optimize revenue operations, including lead lifecycle management, scoring, routing, and CRM automation. Use revops to define lifecycle stages, build scoring models, set routing rules, and implement automation workflows in HubSpot, Salesforce, or mixed stacks. Ideal for RevOps managers, CRM admins, and GTM leaders needing practical frameworks and reference files for CRM operations. Install via parent repo and follow the guide for best results.

growth-loops helps you identify and design sustainable growth loops for product-led traction. It evaluates Viral, Usage, Collaboration, User-Generated, and Referral loops, making it a practical growth-loops skill for Growth teams that need a clear growth-loops guide.

Identify the first beachhead market segment for a product launch with beachhead-segment. Evaluate segments by burning pain, willingness to pay, winnable share, and referral potential. Use it for beachhead-segment for Strategic Planning, initial market entry, and choosing a first customer segment.

gtm-motions helps you identify and compare seven go-to-market motions: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use it to choose the right channel mix, evaluate inbound vs outbound, and plan cross-channel campaigns or strategic planning with less guesswork.

competitive-battlecard helps you create a sales-ready battlecard for one named competitor, covering positioning, feature comparison, objection handling, and win/loss framing. Use it for competitive analysis, sales enablement, and internal prep when you need a practical answer to “why us instead of competitor X?”

positioning-workshop is an interactive skill for Product Marketing, product managers, and founders to sharpen product positioning. It helps define the target customer, unmet need, category, benefits, and differentiation before launch, PRDs, or messaging updates.

The positioning-statement skill helps you craft a Geoffrey Moore-style statement that defines who you serve, the problem you solve, your category, and why you differ from alternatives. It is a strong fit for Product Marketing, founders, and product teams needing sharper market language and stakeholder alignment.

The outreach-specialist skill helps you write personalized cold outreach for email, LinkedIn DMs, and follow-up sequences that sound human and book calls. Use it when you need a practical outreach-specialist guide for Sales Outreach, with template-based sequence logic and low-friction CTAs.

marketing-ideas turns a rough marketing goal into tailored campaign ideas using a curated database of 170+ proven strategies. It fits founders and product marketers who need practical, context-aware options for launches, adoption, retention, or growth instead of generic brainstorms. Use the marketing-ideas guide when you want ideas matched to your audience, stage, and constraints.

positioning-basics helps founders and Product Marketing teams turn a vague product story into clear positioning, ICP, messaging hierarchy, and differentiation. Use it when you need a practical first pass on what the product is, who it is for, what it replaces, and why it matters.