marketing-demand-acquisition
by alirezarezvanimarketing-demand-acquisition helps Growth teams plan B2B demand generation, paid acquisition, SEO, attribution, HubSpot workflows, international campaigns, and CAC analysis. Includes campaign templates, attribution and HubSpot guides, regional playbooks, and a CAC calculator for Series A+ SaaS pipeline growth.
This skill scores 82/100, making it a solid listing candidate for directory users who want an agent to handle B2B SaaS demand generation and acquisition planning with less guesswork than a generic marketing prompt. The repository provides clear triggers, a substantial SKILL.md, practical campaign and HubSpot references, international playbooks, attribution guidance, and a CAC calculation script. Users should still expect to adapt its Series A+ B2B SaaS assumptions and add their own install/run conventions.
- Strong triggerability: the frontmatter lists specific use cases such as demand generation, paid media, CAC, MQL/SQL, pipeline generation, HubSpot campaigns, and LinkedIn/Google/Meta ads.
- Useful operational materials: references include campaign brief templates, ad account structures, HubSpot lead scoring/workflow setup, attribution models, and EU/US/Canada market playbooks.
- Agent leverage beyond prose: the repository includes a CAC calculator script plus reusable workflow templates that can help an agent produce structured plans and calculations.
- Default assumptions are narrow: the skill is calibrated for Series A+ B2B SaaS scaling internationally with hybrid PLG/Sales-Led motion, so other stages or business models require adaptation.
- Adoption packaging is incomplete: there is no install command or README in the skill path, which may make setup less obvious for directory users.
Overview of marketing-demand-acquisition skill
What the skill is for
The marketing-demand-acquisition skill is a Claude skill for planning B2B demand generation, paid acquisition, SEO, attribution, HubSpot workflows, and international go-to-market campaigns. It is most useful when you need a structured growth plan rather than a one-off ad copy prompt: campaign briefs, channel mix, CAC analysis, MQL/SQL routing, partner motions, and reporting logic.
Best-fit users and teams
This marketing-demand-acquisition skill fits Growth, demand generation, lifecycle, revenue operations, and founder-led marketing teams, especially Series A+ B2B SaaS companies expanding across the EU, US, or Canada. It assumes a hybrid PLG and sales-led motion, so it works best when you already care about pipeline, SQL quality, CAC, attribution, and CRM follow-through—not just traffic or impressions.
What makes it different from a generic prompt
A generic prompt may produce a broad growth checklist. This skill gives the agent a more opinionated operating model: LinkedIn, Google, and Meta campaign structures; HubSpot campaign tracking; lead scoring; multi-touch attribution; regional expansion guidance; and a CAC calculator script. The practical value is consistency: campaigns are tied to budgets, audiences, offers, handoff rules, and measurable funnel stages.
Important adoption notes
The default benchmarks are calibrated for scaling B2B SaaS. Earlier-stage startups, ecommerce brands, consumer apps, agencies, and local businesses can still use the skill, but should explicitly override assumptions such as ACV, sales cycle, buyer persona, channel budget, compliance requirements, and funnel definitions.
How to Use marketing-demand-acquisition skill
marketing-demand-acquisition install context
Install from the GitHub skill repository with:
npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition
The upstream skill path is marketing-skill/skills/marketing-demand-acquisition. After install, read SKILL.md first for the overall acquisition framework, then inspect the support files before asking for a campaign plan. The highest-signal files are:
references/campaign-templates.mdfor campaign briefs and ad structuresreferences/attribution-guide.mdfor attribution model selection and reportingreferences/hubspot-workflows.mdfor lead scoring, routing, UTMs, and nurture flowsreferences/international-playbooks.mdfor EU, US, and Canada localizationscripts/calculate_cac.pyfor blended and channel-specific CAC calculation
Inputs the skill needs
For strong marketing-demand-acquisition usage, provide the business model and constraints the skill cannot infer. Include:
- Product category, ICP, buyer titles, company size, and target regions
- ACV or ARPA, gross margin if relevant, sales cycle, and current funnel rates
- Monthly budget by channel or total acquisition budget
- Current channels, historical CAC, conversion rates, and pipeline targets
- CRM and analytics stack, especially HubSpot and Google Analytics setup
- Offer type, landing page status, content assets, and sales handoff rules
Weak input: “Create a LinkedIn campaign for our SaaS.”
Stronger input: “Use marketing-demand-acquisition for Growth. We sell $30k ACV security SaaS to VP Engineering and Security teams at 200–2,000 employee US/EU companies. Budget is $25k/month for 90 days. Goal is 40 SQLs under $600 cost per SQL. We use HubSpot, have a compliance benchmark report, and SDRs can respond within 4 hours. Build the campaign brief, LinkedIn structure, UTMs, lead scoring, and attribution model.”
Suggested workflow
Start with a strategy prompt, not an ad-writing prompt. Ask the skill to define target segments, channel mix, offer strategy, funnel goals, and measurement rules. Then move into execution: campaign brief, ad group structure, landing page requirements, HubSpot workflow, UTM conventions, and reporting dashboard.
For paid media, request channel-specific plans separately after the master strategy. LinkedIn is usually better for account targeting and senior B2B personas; Google Ads is better for high-intent capture; Meta may be useful for retargeting or lower-cost awareness depending on audience fit. For international expansion, ask the skill to adapt messaging, consent, budget allocation, and localization by region instead of simply translating ads.
Practical prompts that improve output
Ask for tradeoffs and guardrails, not just deliverables. Examples:
- “Compare W-shaped, first-touch, and last-touch attribution for this funnel and recommend one.”
- “Create a 90-day demand generation plan with weekly milestones, budget pacing, and exit criteria.”
- “Audit this campaign brief for missing HubSpot tracking, weak SQL criteria, and CAC risk.”
- “Use the CAC calculator assumptions to show blended CAC and channel CAC from this spend/customer data.”
- “Adapt the EU playbook for Germany and France with GDPR-safe lead capture and localized messaging.”
marketing-demand-acquisition skill FAQ
Is marketing-demand-acquisition only for B2B SaaS?
No, but B2B SaaS is the best fit. The skill’s examples and defaults assume Series A+ growth, sales involvement, MQL/SQL stages, HubSpot workflows, and measurable pipeline. If you use it for another model, state your funnel stages and economics clearly so the recommendations do not overfit to enterprise SaaS.
How is this better than asking for a marketing plan?
The marketing-demand-acquisition skill gives the agent reusable structures for campaign briefs, attribution, HubSpot workflows, international market entry, and CAC calculation. That reduces vague output and helps connect campaign strategy to operational details such as UTMs, lead scoring, routing, budget allocation, and reporting cadence.
Can beginners use the skill?
Yes, but beginners should start with the campaign brief template and HubSpot workflow references before asking for advanced attribution. The skill uses terms like CAC, MQL, SQL, W-shaped attribution, CPL, and pipeline. If those are unfamiliar, ask the agent to explain the assumptions before generating a final plan.
When should you not use this skill?
Do not use it as the primary tool for brand identity, creative direction, social media calendars, consumer influencer strategy, or ecommerce merchandising. It can support acquisition planning, but it is not a substitute for platform-specific ad account data, legal review for compliance, or a revenue operations audit of your CRM.
How to Improve marketing-demand-acquisition skill
Improve inputs before asking for outputs
The fastest way to improve marketing-demand-acquisition results is to provide real funnel math. Include current spend, leads, MQLs, SQLs, opportunities, customers, win rate, ACV, payback target, and sales capacity. Without those numbers, the skill can still create a plan, but budget recommendations and CAC targets will be more generic.
Check common failure modes
Watch for plans that over-allocate budget to channels without enough audience evidence, confuse MQL volume with pipeline quality, omit sales handoff SLAs, or recommend attribution models that your data stack cannot support. Also check regional advice carefully: EU campaigns need consent and localization details that US-first plans often miss.
Iterate from strategy to operating system
Do not stop at the first plan. Ask for a second pass that turns the recommendation into operating artifacts: campaign naming conventions, UTM schema, HubSpot properties, lead scoring rules, SDR routing logic, dashboard metrics, and weekly optimization checklist. This is where the skill becomes more useful than a static growth memo.
Use measurement to refine the skill output
After launch, feed results back into the agent: spend, CTR, CPC, conversion rate, cost per MQL, MQL-to-SQL rate, SQL-to-opportunity rate, CAC, and notes from sales. Then ask what to pause, scale, test, or reallocate. For the CAC portion, use scripts/calculate_cac.py or provide equivalent channel data so the recommendation is based on acquisition economics, not surface-level engagement metrics.