B2c

Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.

onboarding-cro helps improve post-signup onboarding, activation, and time-to-value. Install it from the marketingskills repo to diagnose onboarding friction, define the aha moment, refine checklists and empty states, and turn weak first-run flows into measurable experiments.

growth-loops helps you identify and design sustainable growth loops for product-led traction. It evaluates Viral, Usage, Collaboration, User-Generated, and Referral loops, making it a practical growth-loops skill for Growth teams that need a clear growth-loops guide.

marketing-ideas turns a rough marketing goal into tailored campaign ideas using a curated database of 170+ proven strategies. It fits founders and product marketers who need practical, context-aware options for launches, adoption, retention, or growth instead of generic brainstorms. Use the marketing-ideas guide when you want ideas matched to your audience, stage, and constraints.

marketing-principles helps you reason through marketing and business decisions with durable frameworks, tradeoffs, and clear next steps. Use it for strategic planning, positioning, channel choices, funnel fixes, or any high-stakes decision where first-principles thinking beats generic advice. It starts with context intake before giving recommendations.

The signup-flow-cro skill helps audit and improve signup, registration, account creation, and trial activation flows. Use signup-flow-cro to identify friction, prioritize changes, and boost conversion rates. It is ideal for growth, product, and marketing teams facing signup abandonment or low completion rates. For post-signup onboarding, see onboarding-cro. For lead capture forms, use form-cro.