Saas

startup-metrics-framework helps founders, analysts, and operators calculate startup KPIs like CAC, LTV, burn multiple, runway, and growth metrics for SaaS, marketplace, consumer, and B2B startups.

Use the market-sizing-analysis skill to build structured TAM, SAM, and SOM estimates with top-down, bottom-up, and value-theory methods. Covers install context, key files, inputs, workflow, and practical usage for startup market sizing and Data Analysis.

billing-automation helps design recurring billing workflows for subscriptions, invoicing, renewals, proration, dunning, and tax-aware charging in Workflow Automation projects.

The sales-enablement skill helps teams create B2B sales decks, one-pagers, objection docs, demo scripts, and proposal-support materials. It uses repo-backed frameworks, checks for product-marketing context first, and works best when you provide buyer, proof, differentiators, and deal-stage details.

Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.

product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

paywall-upgrade-cro helps teams improve in-product paywalls, upgrade screens, trial-expiration prompts, and feature gates. Learn when to use it, how to install it, which files to read first, and how to apply it to freemium, trial-to-paid, and tier-upgrade conversion work.

onboarding-cro helps improve post-signup onboarding, activation, and time-to-value. Install it from the marketingskills repo to diagnose onboarding friction, define the aha moment, refine checklists and empty states, and turn weak first-run flows into measurable experiments.

marketing-ideas helps AI agents turn vague SaaS growth questions into 3-5 prioritized marketing options using a curated catalog of 139 ideas. Best for founders and Product Marketing teams that need context-aware direction before channel execution.

launch-strategy helps agents and teams turn vague release ideas into a practical launch plan. It uses the ORB framework, phased rollouts, Product Hunt guidance, and launch checklists for product launches, feature announcements, betas, waitlists, and public releases.

customer-research helps agents run structured customer research with two modes: analyze existing assets or find public-source signal. Use it to extract themes, quotes, JTBD, pain points, triggers, and evidence for UX Research, product, and messaging decisions.

content-strategy helps teams plan a content marketing program with clear pillars, buyer-stage mapping, prioritization, and a practical publishing roadmap. Use it to install context, review key files, and turn vague goals into actionable strategy.

The revops skill helps agents design and optimize revenue operations, including lead lifecycle management, scoring, routing, and CRM automation. Use revops to define lifecycle stages, build scoring models, set routing rules, and implement automation workflows in HubSpot, Salesforce, or mixed stacks. Ideal for RevOps managers, CRM admins, and GTM leaders needing practical frameworks and reference files for CRM operations. Install via parent repo and follow the guide for best results.

growth-loops helps you identify and design sustainable growth loops for product-led traction. It evaluates Viral, Usage, Collaboration, User-Generated, and Referral loops, making it a practical growth-loops skill for Growth teams that need a clear growth-loops guide.

pricing-strategy skill for designing and evaluating pricing models with a value-first lens. Use it to compare flat-rate, per-seat, usage-based, tiered, freemium, or value-based pricing, assess willingness to pay, and plan a pricing change with competitive context.

monetization-strategy helps you brainstorm 3-5 realistic revenue models for a product or feature, with audience fit, risks, pricing mechanics, and validation experiments. Use it as a monetization-strategy guide for Pricing Strategy decisions, not a generic make-money prompt.

gtm-motions helps you identify and compare seven go-to-market motions: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use it to choose the right channel mix, evaluate inbound vs outbound, and plan cross-channel campaigns or strategic planning with less guesswork.

finance-based-pricing-advisor evaluates pricing changes using ARPU, conversion, churn risk, NRR, and CAC payback. Use it to decide whether a price increase, discount, new tier, or add-on should ship.

saas-revenue-growth-metrics helps you calculate and interpret MRR, ARR, churn, expansion, and NRR for SaaS. Use the saas-revenue-growth-metrics skill when you need a Finance-ready guide to spot leaky growth, compare revenue quality, and explain business momentum with clear inputs and decisions.

The saas-economics-efficiency-metrics skill helps evaluate SaaS unit economics, capital efficiency, CAC, LTV, payback, burn, and runway. Use it to decide whether to scale, optimize, or fix the business for Finance reviews, board prep, and growth decisions.

The positioning-statement skill helps you craft a Geoffrey Moore-style statement that defines who you serve, the problem you solve, your category, and why you differ from alternatives. It is a strong fit for Product Marketing, founders, and product teams needing sharper market language and stakeholder alignment.

business-health-diagnostic helps Finance, founders, and operators assess SaaS health across growth, retention, unit economics, and capital efficiency for board-ready decisions. Use it to spot red flags, prioritize fixes, and turn raw metrics into an actionable diagnostic.

The retention-optimization skill helps Product Management teams diagnose churn, improve engagement, and raise lifetime value with benchmark-aware, prioritized recommendations. Use it when you need a retention-optimization guide for Day 1, Day 7, and Day 30 retention, or when users ask why users leave, stop returning, or uninstall.