Strategy

writing-plans helps turn a spec or requirements doc into a detailed implementation plan with file-level guidance, task sequencing, testing steps, and a review prompt before coding starts.

executing-plans helps agents follow a written implementation plan: review it first, execute tasks in order, run specified checks, stop on blockers, and hand off to a finishing workflow. Best for Project Management and other plan-led delivery.

brainstorming is a pre-implementation skill that explores context, asks clarifying questions one at a time, and requires design approval before any code. Includes an optional visual companion and strong support for Requirements Planning.

brand-guidelines gives agents Anthropic brand colors and typography for restyling docs, slides, HTML, and other text-led artifacts. Use it to apply consistent on-brand formatting, font hierarchy, and palette choices after content is drafted.

The social-content skill helps create, adapt, and improve platform-specific posts for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook, with templates, workflow guidance, and repository references for practical social media execution.

site-architecture helps plan or restructure website page hierarchy, navigation, URL patterns, and internal linking. Use it to create sitemaps, nav specs, URL maps, and Mermaid or ASCII site diagrams for marketing and UI/UX planning.

seo-audit is a structured SEO review skill for diagnosing crawlability, indexation, technical, on-page, and content issues. It helps agents ask for site context, follow a clear audit order, avoid unsupported schema claims, and turn findings into a prioritized action plan.

Use the referral-program skill to design or improve referral and affiliate programs. Learn install options, required inputs, workflow, references, and practical usage for Product Marketing teams.

programmatic-seo helps teams plan scalable SEO page systems using templates, structured data, and playbooks. Use it to assess page types, thin-content risk, uniqueness, internal linking, and rollout decisions before building pages at scale.

product-marketing-context helps teams create and maintain `.agents/product-marketing-context.md` so other marketing skills can reuse product, audience, positioning, objections, proof points, and messaging context. It checks for an existing file, supports auto-draft or start-from-scratch setup, and updates only the sections that changed.

pricing-strategy is a skill for SaaS pricing, packaging, and monetization decisions. Use it to choose pricing metrics, structure tiers, evaluate freemium vs free trial, plan price increases, and apply research methods like Van Westendorp with stronger business context.

page-cro is a CRO skill for reviewing marketing pages and finding practical ways to improve conversions. Use it to analyze landing, pricing, homepage, feature, and blog pages with clear input on goal, traffic source, audience, and blockers. Includes install guidance, workflow tips, prompt examples, and experiment-focused usage.

marketing-ideas helps AI agents turn vague SaaS growth questions into 3-5 prioritized marketing options using a curated catalog of 139 ideas. Best for founders and Product Marketing teams that need context-aware direction before channel execution.

launch-strategy helps agents and teams turn vague release ideas into a practical launch plan. It uses the ORB framework, phased rollouts, Product Hunt guidance, and launch checklists for product launches, feature announcements, betas, waitlists, and public releases.

free-tool-strategy helps Product Marketing and growth teams evaluate whether to build a free marketing tool, compare calculators, graders, analyzers, or generators, and define MVP scope, gating, and implementation tradeoffs. Includes repo-based install context, key files, and practical usage guidance.

customer-research helps agents run structured customer research with two modes: analyze existing assets or find public-source signal. Use it to extract themes, quotes, JTBD, pain points, triggers, and evidence for UX Research, product, and messaging decisions.

content-strategy helps teams plan a content marketing program with clear pillars, buyer-stage mapping, prioritization, and a practical publishing roadmap. Use it to install context, review key files, and turn vague goals into actionable strategy.

competitor-alternatives helps teams create SEO-focused alternative and vs pages with clear structure, honest tradeoffs, and reusable templates. Includes guidance on the four page formats, key files to read, product marketing context checks, and practical workflow for consistent competitor comparison content.

ab-test-setup helps teams turn experiment ideas into runnable A/B test plans for Conversion. Use it to define hypotheses, choose A/B vs A/B/n, estimate sample size and duration, set primary and guardrail metrics, and use repo templates for structured test briefs.

marketing-psychology helps apply behavioral science and mental models to marketing decisions, especially pricing, messaging, onboarding, and conversion work. It emphasizes checking product-marketing context first, naming relevant models, and giving ethical, scenario-specific recommendations from SKILL.md and eval examples.