brand-guidelines

Overview

What brand-guidelines does

The brand-guidelines skill gives agents access to Anthropic brand styling rules so they can format artifacts with a consistent visual identity. Based on the repository materials, it focuses on official brand colors, typography choices, and visual formatting guidance that help outputs match Anthropic's look and feel.

This is a branding-oriented skill rather than a general design generator. Its value is in helping an agent apply established style rules to an existing artifact or draft, especially when brand consistency matters.

Who this skill is for

brand-guidelines is a practical fit for people building or editing branded materials such as:

• internal or external documents
• presentations and slides
• lightweight UI mockups or design notes
• styled summaries, reports, or visual deliverables
• any artifact that should reflect Anthropic brand identity

It is especially relevant for workflows involving branding, design systems, documentation, and structured content production.

What repository evidence supports

The source SKILL.md explicitly says this skill applies Anthropic's official brand colors and typography to artifacts that benefit from Anthropic's look and feel. It also lists core brand elements including:

• main colors such as #141413, #faf9f5, #b0aea5, and #e8e6dc
• accent colors such as #d97757, #6a9bcc, and #788c5d
• heading typography with Poppins and Arial fallback
• body typography with Lora and Georgia fallback

The same file also describes smart font application, text styling, and color selection behavior intended to preserve readability and text hierarchy.

Problems brand-guidelines helps solve

Use brand-guidelines when you want an agent to:

• apply official Anthropic colors instead of improvising a palette
• choose heading and body typography consistently
• preserve readable contrast across light and dark surfaces
• bring rough content closer to a recognizable branded presentation
• follow company design standards in a repeatable workflow

This can save time when reviewing drafts that are structurally good but visually inconsistent.

When brand-guidelines is a good fit

This skill is a strong choice when your main need is brand alignment. It works well if you already have content, layouts, or assets and want the agent to style them according to Anthropic identity cues.

Typical use cases include:

• post-processing a draft into a more on-brand deliverable
• standardizing headings and body text across documents
• applying consistent visual formatting to internal materials
• aligning UI-adjacent artifacts with official brand tokens

When brand-guidelines may not be the right fit

brand-guidelines is not the best choice if you need:

• a full front-end component library
• code-heavy UI implementation guidance
• broad design strategy beyond the brand rules present in the skill
• custom brand systems for companies other than Anthropic

It is better understood as a focused brand styling helper than a complete design platform.

How to Use

Install brand-guidelines

Install the skill from the anthropics/skills repository with:

npx skills add https://github.com/anthropics/skills --skill brand-guidelines

After installation, review the included files before using it in production workflows.

Check the included files

From the repository evidence provided, the skill directory includes:

• SKILL.md
• LICENSE.txt

Start with SKILL.md because it contains the actual usage context, brand styling summary, color values, and typography rules. Review LICENSE.txt for the Apache License 2.0 terms referenced by the skill metadata.

Understand the core styling rules

Before you ask an agent to apply brand-guidelines, it helps to know what the skill is designed to enforce.

Color system

The skill references these official Anthropic colors:

• Dark: #141413
• Light: #faf9f5
• Mid Gray: #b0aea5
• Light Gray: #e8e6dc
• Orange: #d97757
• Blue: #6a9bcc
• Green: #788c5d

These are useful for text, backgrounds, secondary elements, and accent treatments where visual consistency matters.

Typography system

The repository states:

• headings use Poppins with Arial fallback
• body text uses Lora with Georgia fallback
• fonts should be pre-installed for best results

That means installation decisions should include your runtime environment. If your tools or operating environment do not have Poppins and Lora available, expect fallback rendering.

Use it in real workflows

A practical way to use brand-guidelines is to ask the agent to restyle an existing artifact rather than generate an entirely new visual system from scratch.

Examples of good requests:

• restyle this report with Anthropic brand colors and typography
• update these slides so headings use the correct brand font approach and body text stays readable
• revise this document to match Anthropic visual identity without changing the content structure
• apply Anthropic brand styling to this mockup using the official palette and font fallbacks

What to verify after applying the skill

After the agent uses brand-guidelines, review the output for:

• correct use of the documented color palette
• heading and body font treatment matching the skill rules
• readable contrast on light and dark backgrounds
• preserved text hierarchy
• sensible use of accent colors rather than overuse

This review step matters because the skill provides guidance, but the quality of the final result still depends on the source artifact and your target medium.

Installation and environment considerations

Because the skill mentions font availability, brand-guidelines is easiest to use in environments where Poppins and Lora are already installed or otherwise accessible. If they are not, the documented fallbacks of Arial and Georgia help maintain usability, but the output may not fully match the intended brand presentation.

For teams making an installation decision, this means the skill is low-friction if you already work in design-aware or document-aware environments, and slightly less exact if font installation is restricted.

FAQ

What is the brand-guidelines skill used for?

brand-guidelines is used to apply Anthropic brand identity elements such as official colors, typography, and visual formatting rules to artifacts that should look consistent with Anthropic branding.

Does brand-guidelines include official Anthropic color values?

Yes. The repository excerpt lists named brand colors and their hex values, including #141413, #faf9f5, #b0aea5, #e8e6dc, #d97757, #6a9bcc, and #788c5d.

Does brand-guidelines specify fonts?

Yes. The skill documentation states that headings use Poppins with Arial fallback, while body text uses Lora with Georgia fallback.

Do I need to install fonts for brand-guidelines to work well?

For the best result, yes. The source notes that fonts should be pre-installed in your environment. If they are not available, the skill is designed to fall back to Arial and Georgia.

Is brand-guidelines a frontend or component library skill?

No. Based on the available repository evidence, brand-guidelines is a styling and brand-consistency skill. It helps apply visual identity rules, but it is not presented as a full UI framework or code component library.

When should I choose brand-guidelines over a generic design prompt?

Choose brand-guidelines when Anthropic brand consistency matters more than open-ended visual exploration. It is most useful when you want repeatable styling based on documented brand colors and typography rather than an agent inventing a new look.

What should I read first after installing brand-guidelines?

Read SKILL.md first. That file contains the overview, brand color references, typography guidance, and the main styling behavior described for the skill.

Is brand-guidelines suitable for UI and UX documentation?

Yes, in a limited but useful way. It can help style UI-adjacent documents, mockups, and design artifacts so they better reflect Anthropic branding. For full interaction design or implementation work, you may need additional skills beyond brand-guidelines.