seo-cluster
by AgriciDanielseo-cluster is a SERP-overlap keyword clustering skill for SEO content planning. It groups keywords by Google’s actual rankings to build pillar pages, hub-and-spoke clusters, and internal link maps. Use this seo-cluster skill when you need a practical seo-cluster guide for topic architecture, not a generic keyword brainstorm.
This skill scores 78/100, which means it is a solid directory candidate: users can likely trigger it reliably and get real SEO clustering value, though they should expect some implementation gaps and should review the references before installing. The repo provides a clear use case, concrete commands, and detailed workflow docs that go beyond a generic prompt, but the skill page itself still has a few polish and completeness issues.
- Strong triggerability: the SKILL.md explicitly lists user phrases like "topic cluster", "pillar page", and "hub and spoke", plus a clear argument hint (`<seed-keyword or url>`).
- Real operational workflow: the references spell out SERP-overlap clustering thresholds, hub-and-spoke architecture, and execution ordering for pillar/spoke content.
- Good agent leverage: it includes actionable commands for planning, execution, and map regeneration, and references a structured `cluster-plan.json` workflow.
- Some wrapper polish is weak: the description is very short and there are placeholder markers, so users may need to inspect references to understand the full flow.
- No install command or support scripts are provided in the skill root, so adoption depends on the host environment already supporting the expected `/seo` command family and related tools.
Overview of seo-cluster skill
seo-cluster is a SERP-overlap keyword clustering skill for SEO content planning. It helps you turn a seed keyword or URL into a hub-and-spoke content architecture by grouping topics based on what Google already ranks together, not by loose text similarity.
Who this seo-cluster skill is for
Use this seo-cluster skill if you are planning a pillar page, topical cluster, or internal linking map and need a decision rule for what should be one page, one cluster, or a separate topic. It is especially useful for SEO leads, content strategists, and writers who want a defensible structure before drafting.
What it does better than a generic prompt
The main value is that seo-cluster uses SERP overlap to decide page boundaries. That reduces common mistakes like splitting near-duplicate topics into separate posts or forcing unrelated keywords into one article. It also supports hub-and-spoke architecture and can produce visualizations, which makes the plan easier to review with editors or clients.
When it is a strong fit
This skill is a good fit when you already have a topic area and need a content map, a keyword grouping method, or a clustering workflow that can be reused across a site. The seo-cluster skill is also relevant when your team wants clearer article roles: pillar, spoke, and supporting posts.
How to Use seo-cluster skill
Install and locate the right entry files
For seo-cluster install, add the skill to your Claude skills setup with the repository path in the skill metadata, then start with SKILL.md. For orientation, also read references/serp-overlap-methodology.md, references/hub-spoke-architecture.md, and references/execution-workflow.md before using it on real keywords.
Give the skill a usable seed
The seo-cluster usage pattern is simple: provide a seed keyword or a URL plus enough business context to interpret intent. Strong inputs look like this:
seo-cluster for SEO Content: seed keyword = "enterprise SEO audit", target market = B2B SaaS, locale = USseed URL = https://example.com/services/technical-seo, want cluster for service-page expansiontopic = "email marketing automation", exclude product comparisons and brand queries
Weak inputs are vague because they hide the actual page goal. “Cluster SEO keywords” is too broad unless you also say whether the output should support a pillar page, a blog series, or a client pitch.
Follow the workflow the skill expects
A practical seo-cluster guide workflow is:
- Expand the seed into candidate keywords.
- Compare top-10 SERPs and group terms by overlap.
- Split clusters where the SERP relationship changes, not where wording changes.
- Build a hub-and-spoke map with primary pages, support posts, and internal link targets.
- Review the visualization or plan before drafting content.
If you are already working from another strategy file, import that context instead of redoing the discovery step. The repo’s execution references show that the content phase prioritizes the pillar first, then higher-volume spokes.
What to read first for best results
If you want fast adoption, read files in this order: SKILL.md, references/serp-overlap-methodology.md, references/hub-spoke-architecture.md, then references/execution-workflow.md. That sequence explains the clustering rule, the site architecture output, and how the plan can be executed into content.
seo-cluster skill FAQ
Is seo-cluster different from a normal SEO prompt?
Yes. A normal prompt may group keywords by semantics or guess intent from wording. The seo-cluster skill is built around SERP overlap, so it uses ranking evidence to decide whether topics belong on the same page, in the same cluster, or in separate parts of the site.
Do I need technical SEO experience to use it?
No, but you do need a clear content goal. Beginners can use seo-cluster if they can state the topic, audience, and desired page type. The main failure mode is not SEO knowledge; it is giving the skill a seed that is too broad or mixing unrelated intents in one request.
When should I not use this skill?
Do not use seo-cluster when you only need a quick brainstorm, a single blog outline, or keyword synonyms. It is also a poor fit if you cannot collect SERP data, if the topic is too small to support a cluster, or if the site is not planning internal linking around topic authority.
Does it fit into a larger content workflow?
Yes. The repo indicates seo-cluster can support planning first and execution later, including content creation if claude-blog is installed. That makes it useful when you want one step for architecture and a second step for production, rather than a one-off list of keywords.
How to Improve seo-cluster skill
Provide stronger inputs up front
The quality of seo-cluster output depends on the seed and constraints you give it. Better inputs include the business type, audience, locale, and page goal. For example, “cluster around B2B SaaS onboarding email for a pillar plus 6 spokes” is more actionable than “find related keywords.”
Tell it what page architecture you want
If you want the seo-cluster skill to produce useful decisions, specify whether the result should favor one pillar page, multiple spoke articles, or a mixed cluster with cross-links. If you already know the site structure, mention existing pages to protect against duplicate or conflicting targets.
Watch for common output failures
The biggest risk is treating SERP-overlap clusters as final content strategy without editorial review. Overlap thresholds can be ambiguous around borderline terms, so inspect any clusters that look too broad, too thin, or too dependent on one SERP feature. Another common issue is ignoring search volume differences when choosing the primary page.
Iterate with better context after the first pass
After the first output, refine the request using the weakest cluster as feedback. Ask for tighter grouping around one cluster, a revised hub title, or a link matrix that reflects your actual site taxonomy. If the plan will be executed, add constraints like word count targets, excluded intents, and the exact destination pages for internal links.