Copywriting

email-drafter is a simple skill for drafting professional business emails with a clear structure for subject, greeting, body, call to action, and closing. Use it for meeting requests, follow-ups, and sensitive replies when you want faster, more consistent email writing from SKILL.md guidance.

content-creator is a lightweight skill for drafting audience-focused blogs, social posts, email copy, headlines, and product descriptions. It uses a simple framework: know the audience, hook fast, provide value, keep it scannable, and end with a clear CTA.

writing-shape is a conversational drafting skill for turning markdown raw material into a publishable article. It helps with opening selection, paragraph-by-paragraph development, and structure choices for Technical Writing, interview notes, transcript cleanup, and rough drafts. Use the writing-shape guide when you need a guided editorial process rather than a one-shot prompt.

Clarify improves confusing UX copy, error messages, labels, onboarding steps, and instructions so users can act with less guesswork. It is useful for Technical Writing, support content, and product teams that need clearer interface text. The skill starts with context, audience, and user state before rewriting, so the result is more direct, specific, and usable.

The social-content skill helps create, adapt, and improve platform-specific posts for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook, with templates, workflow guidance, and repository references for practical social media execution.

lead-magnets helps plan the right lead magnet for email capture and lead generation. Use it to choose formats, review benchmarks, read key files, and connect offers to product-focused conversion paths.

Use the copy-editing skill to improve existing marketing copy with a Seven Sweeps workflow. Learn install steps, recommended files, usage prompts, and how to preserve voice while tightening wording, proof, clarity, and copy-editing for Proofreading.

clarify helps rewrite confusing UI text, error messages, labels, and instructions for better UX. Best used in the pbakaus/impeccable workflow after /frontend-design, with audience level and user mental state provided for stronger results.

clarify improves unclear UX copy, error messages, labels, and instructions for UI/UX teams. Learn when to use it, what context it needs, and how to apply it to specific screens, flows, and interface text.

product-name helps you brainstorm five unique, memorable product names with rationale tied to brand values, target audience, brand fit, and memorability. Use it for new products, rebrands, or name exploration when you need practical options for product-name for Branding.

Generate 5 cost-effective marketing ideas with channels, messaging, why they work, and budget rationale. The marketing-ideas skill is built for brainstorming campaigns, product promotion, growth tests, and marketing ideas for Product Marketing when you need practical options fast.

seo-competitor-pages helps create SEO-focused comparison content, including X vs Y pages, alternatives pages, best-tools roundups, and comparison tables. It is suited for landing pages, affiliate content, and SaaS marketing pages with competitive intent.

The press-release skill helps you draft an Amazon-style Working Backwards press release before you build. Use it to clarify customer value, test a product or feature idea, and align stakeholders with a concise, customer-centered narrative. Helpful for press-release for Technical Writing and early product planning.

Use the metadata-optimization skill to write and refine App Store and Google Play metadata with clear keyword targeting and platform limits. It helps with titles, subtitles, keyword fields, and descriptions when you want search visibility without sacrificing conversion. Best for metadata-optimization usage, metadata-optimization guide, and metadata-optimization for SEO Content.

The web-content skill helps create web pages for SEO and AI discovery. Use it for landing pages, homepages, category pages, guides, and product pages when you need cleaner structure, direct answers, and content that is easier for search engines and AI systems to cite.

The outreach-specialist skill helps you write personalized cold outreach for email, LinkedIn DMs, and follow-up sequences that sound human and book calls. Use it when you need a practical outreach-specialist guide for Sales Outreach, with template-based sequence logic and low-friction CTAs.

marketing-ideas turns a rough marketing goal into tailored campaign ideas using a curated database of 170+ proven strategies. It fits founders and product marketers who need practical, context-aware options for launches, adoption, retention, or growth instead of generic brainstorms. Use the marketing-ideas guide when you want ideas matched to your audience, stage, and constraints.

cro-optimization analyzes a landing page URL or pasted HTML/CSS and turns it into a conversion-focused CRO (Conversion Rate Optimization) audit. Use it to improve signups, leads, or sales with practical recommendations based on clarity, message match, single-offer focus, and element-level review. It is ideal when you need a cro-optimization skill guide for page fixes, prioritization, and conversion-focused feedback.

creative-director is a strategy-first creative direction skill for turning messy briefs into sharp campaign ideas, then stress-testing originality and fit. It suits branding, PR-stunts, activations, experiential work, and creative-director for Branding. Use it when you need insight-led ideation, critique, and refinement—not media planning or final copy.

aeo-optimization helps SEO and content teams optimize pages for AI engine discovery and citations. It focuses on semantic triples, page templates, and content clusters so content is easier for ChatGPT, Claude, Perplexity, and Google AI Overviews to reference. Use the aeo-optimization guide for practical, citation-ready AEO workflows.

LinkedIn Profile Optimizer helps you improve LinkedIn profile sections for searchability, recruiter visibility, and stronger job-search positioning. Use this LinkedIn Profile Optimizer skill to refine your headline, About section, experience bullets, keywords, and profile completeness with a profile-first workflow.

testimonial-collector helps you request, capture, score, and format client testimonials with a repeatable workflow. Use it for social proof, testimonial-collector guide tasks, and testimonial-collector for Sales Outreach when you need credible quotes, better context, and publishable output from happy clients.

de-ai-ify rewrites AI-sounding text into natural, publishable prose while preserving meaning, facts, structure, and key points. Use this de-ai-ify skill for rewriting blog posts, landing pages, product copy, emails, and internal docs with repeatable cleanup, scoring, and change tracking.

case-study-builder turns client wins into proposal-ready case studies, social proof, and sales stories. Built for Proposal Writing, it helps you package real results with clear before-and-after context, measurable outcomes, and reusable proof assets. Use the case-study-builder guide to create faster, more credible marketing content.