social-content

Overview of social-content skill

What social-content does

The social-content skill helps an AI assistant create, adapt, and improve posts for platforms like LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. It is built for practical social media execution, not just vague brainstorming. If you want posts, threads, hooks, content calendars, repurposing ideas, or platform-specific guidance, this is the right starting point.

Who should install social-content

This skill fits founders, marketers, creators, consultants, and operators who need repeatable social content output with better platform fit than a generic prompt usually gives. It is especially useful if you create content for a business, personal brand, or both, and want the assistant to ask for the right context before drafting.

The real job-to-be-done

Most users do not just want “a post.” They want content that matches a goal, sounds on-brand, fits the platform, and can be produced consistently. The social-content skill is designed around that workflow: clarify goals, audience, and voice first, then choose the right format and platform tactics.

Why this social-content skill is different

The main differentiator is structure. The skill is backed by references for:

• platform-specific strategy in references/platforms.md
• reusable post structures in references/post-templates.md
• research-driven pattern finding in references/reverse-engineering.md

That means the assistant can do more than improvise. It can choose a format that suits LinkedIn versus Twitter/X, use proven hook styles, and suggest frequency, CTA, and engagement tactics with more consistency.

Best-fit use cases

Use social-content when you need:

• a LinkedIn post or content plan
• a Twitter/X thread with hooks and CTA
• repurposing from one platform to another
• a weekly posting cadence
• post ideas tied to growth, awareness, leads, or community
• help turning rough expertise into publishable social content

When it is not the best fit

Do not use social-content as your only tool for broader messaging strategy, positioning, or full campaign planning. The repository itself points broader strategy work toward content-strategy. This skill is strongest once you know what you want to say and need help turning it into platform-ready content.

How to Use social-content skill

Install social-content in your skills setup

If you are adding this from the repository, install it with:

npx skills add https://github.com/coreyhaines31/marketingskills --skill social-content

After install, open the skill files locally so you can inspect the references it depends on.

Read these files first

For fastest adoption, read these in order:

1. skills/social-content/SKILL.md
2. skills/social-content/references/platforms.md
3. skills/social-content/references/post-templates.md
4. skills/social-content/references/reverse-engineering.md
5. skills/social-content/evals/evals.json

The references explain how the skill actually makes better decisions. The evals show what “good” output looks like in realistic prompts.

Understand the required input context

The social-content skill works best when it has four things:

• objective: awareness, leads, traffic, community, recruiting, etc.
• audience: who you want to reach and where they spend time
• brand voice: tone, style, and no-go topics
• source material: product details, story, lesson, opinion, data point, or existing content to repurpose

Without that context, output often becomes generic even if the wording sounds polished.

Check for product marketing context first

A real workflow detail in this skill: it tells the assistant to check for .agents/product-marketing-context.md or .claude/product-marketing-context.md before asking questions. If you keep business context in one of those files, social-content can avoid repetitive setup and generate more aligned posts faster.

Turn a vague request into a usable prompt

Weak prompt:

• “Write a LinkedIn post about my startup.”

Stronger prompt:

• “Use the social-content skill. Write a LinkedIn post for a B2B SaaS founder building in public. Goal: brand awareness and qualified demo interest. Audience: technical founders and startup operators. Tone: direct, specific, slightly contrarian. Source material: last month we cut onboarding time from 14 days to 3 by removing 4 setup steps. Include a strong first-line hook, no links in body, and end with a discussion question.”

The stronger version gives the skill enough input to select the right template, format, and CTA.

Ask for platform-specific output explicitly

This skill includes real platform guidance, so say which platform you want. That changes the recommendation materially:

• LinkedIn: stronger first line, line breaks, fewer hard sells, comments matter
• Twitter/X: shorter units, thread structure, more frequent posting, sharper hooks
• Instagram or TikTok: visual/script format matters more than long-form text

If you do not specify the platform, you lose one of the main benefits of social-content.

Use templates instead of freeform drafting

One of the highest-value parts of the repository is references/post-templates.md. In practice, ask the assistant to choose a template before writing:

• LinkedIn Story Post
• LinkedIn Contrarian Take
• LinkedIn List Post
• LinkedIn How-To
• Twitter/X Tutorial Thread
• Twitter/X Story Thread
• Instagram carousel or reel structures

This reduces rambling output and produces content that feels intentionally shaped.

Suggested workflow for social-content usage

A practical workflow:

1. Define the goal and audience.
2. Pick the platform.
3. Choose one content angle or source asset.
4. Ask the assistant to select the best template.
5. Draft one strong version.
6. Ask for 3 alternate hooks.
7. Ask for a lighter, sharper, or more opinionated rewrite.
8. If needed, adapt it into a weekly calendar or cross-platform variants.

This sequence gets better results than asking for five posts immediately.

Use the reverse-engineering reference for better ideas

If your team struggles with “what should we post,” the most decision-changing file is references/reverse-engineering.md. It gives a framework for analyzing high-performing creators in your niche, then extracting patterns by hook, topic, format, CTA, and timing. That makes social-content for Social Media more useful as a system, not just a copy generator.

Practical prompt patterns that work well

Good social-content usage prompts usually include:

• the target platform
• the intended reader
• one concrete lesson, opinion, result, or story
• a format request
• one constraint

Example:

• “Use the social-content skill to turn this lesson into a Twitter/X thread. Audience: bootstrap founders. Format: story thread. Constraint: no fake hype, no emojis, end with a soft CTA.”

What to inspect in evals before trusting output

Open skills/social-content/evals/evals.json to see expected behavior. The included examples show that good output should:

• check for stored product marketing context
• define content pillars where relevant
• apply platform-specific posting guidance
• include hook formulas
• suggest cadence and batching
• include an engagement strategy, not just draft copy

That is useful if you want to validate whether your assistant is actually invoking the skill well.

social-content skill FAQ

Is social-content better than a normal prompt?

Usually yes, if your task is social execution rather than generic copywriting. The value of the social-content skill is not just wording quality. It adds a repeatable intake process, platform guidance, templates, and examples of expected outputs.

Is the skill beginner-friendly?

Yes. Beginners benefit because the skill prompts for goals, audience, and voice instead of assuming them. That said, beginners still need to provide some real input. If you have no opinion, no audience definition, and no source material, the result will still be bland.

What platforms does social-content cover?

The repository clearly supports LinkedIn, Twitter/X, Instagram, TikTok, and Facebook through references/platforms.md. Coverage is strongest where post structure and platform norms are well defined.

Can social-content create a content calendar?

Yes. The evals explicitly expect weekly planning, content pillars, and batching advice in some scenarios. If calendar output matters, ask for frequency, pillars, and post formats rather than only “give me 10 ideas.”

When should I not use social-content?

Skip it when you need full positioning work, messaging architecture, or a broader editorial strategy before social execution. It is also a poor fit for heavily compliance-reviewed industries unless you provide strict constraints and perform human review.

Does social-content help with repurposing?

Yes. It is a good fit for turning one asset into multiple platform-ready outputs, such as:

• founder story into a LinkedIn post
• blog lesson into a Twitter/X thread
• webinar highlights into carousel ideas

Repurposing works best when you provide the original asset and the target platform.

Do I need to read the repository before using it?

Not fully, but reading the three reference files improves outcomes fast. If you only skim one, start with references/platforms.md; if you skim two, add references/post-templates.md.

How to Improve social-content skill

Give sharper source material

The fastest way to improve social-content output is to give it better raw material. Strong inputs include:

• a specific lesson learned
• a concrete metric change
• a customer pain point
• a contrarian opinion
• a short story with tension and outcome

“We improved onboarding” is weak. “We cut onboarding from 14 days to 3 by removing four setup steps” is much stronger because it creates a natural hook and proof point.

Specify the business objective

Users care most about whether content drives the right outcome. Say what success means:

• comments from peers
• demo requests
• newsletter signups
• founder brand growth
• recruiting interest

The social-content guide becomes more useful when the assistant can optimize for one main objective instead of trying to do everything.

Define voice with examples, not adjectives alone

“Professional but engaging” is too vague. Better:

• “Write like an experienced founder, concise and specific, no guru tone.”
• “Sound thoughtful and credible, not viral-chasing.”
• “Use short paragraphs and one strong opinion.”

This helps the skill choose from templates without drifting into generic social copy.

Ask for hooks separately from full drafts

A common failure mode is settling for the first hook. Improve results by splitting the task:

1. generate 10 hooks
2. pick the best two
3. draft the post from those
4. refine CTA and ending

This is especially useful for LinkedIn and Twitter/X, where the opening line determines whether people keep reading.

Prevent the most common weak outputs

Watch for these social-content failure modes:

• generic inspiration with no point of view
• promotional language that hurts reach
• wrong platform format
• weak CTA
• content that sounds polished but says nothing memorable

If you see any of those, ask the assistant to rewrite using one template and one concrete proof point.

Improve cross-platform adaptation

Do not ask for “the same post on every platform.” Ask for adaptation by platform behavior:

• LinkedIn: fuller narrative, discussion question, no link in body
• Twitter/X: tighter thread logic, punchier claims
• Instagram: carousel slides or reel script, not just caption text

This is where the social-content install decision pays off versus generic prompting: the references encode those differences.

Use batching and pillars for consistency

The evals point toward batching and content pillars for repeatable output. A practical pattern:

• choose 3 to 5 pillars
• collect 5 stories, 5 lessons, 5 opinions
• ask for one week of posts mapped across pillars and formats
• then refine the top two posts instead of polishing everything equally

This makes the skill more useful for actual publishing cadence.

Iterate after the first draft with targeted edits

Do not just say “make it better.” Give a concrete direction:

• “Make the hook more curiosity-driven.”
• “Reduce self-promotion by 30%.”
• “Add one specific lesson for SaaS founders.”
• “Rewrite for stronger comments, not clicks.”
• “Use the contrarian template instead of the story template.”

Targeted iteration gets much better results than generic revision requests.

Build your own niche playbook

For advanced teams, the highest-leverage improvement is combining social-content usage with the reverse-engineering workflow. Create a lightweight internal playbook from top creators in your niche, then feed those patterns back into prompts. That gives the assistant grounded patterns without copying anyone verbatim.

Keep human review where reputation matters

The skill can speed ideation and drafting, but final review still matters for:

• founder voice authenticity
• factual claims
• legal or regulated topics
• tone around sensitive events
• overconfident growth advice

The best use of social-content for Social Media is as a structured drafting and planning layer, with human judgment on final publish decisions.