competitor-analysis
by phuryncompetitor-analysis helps you map a market, identify 5 direct competitors, and compare positioning, pricing, features, strengths, weaknesses, and differentiation opportunities. Use it for competitive research, a competitive brief, launch prep, or competitor-analysis for Competitive Analysis when you need decision-ready insights.
This skill scores 78/100, which means it is worth listing for users who need competitor research workflows, but it is not yet a best-in-class install. The repository gives enough operational guidance for an agent to trigger and use it with less guesswork than a generic prompt: the frontmatter has a clear use case, the body defines a multi-step analysis process, and the skill explicitly targets identifying 5 direct competitors and synthesizing positioning, strengths, weaknesses, and differentiation opportunities.
- Clear trigger and use case: the frontmatter says to use it for competitive research, competitive briefs, and differentiation opportunities.
- Real workflow content: the body lays out a step-by-step process covering market scoping, competitor identification, competitive intelligence, and synthesis.
- Good operational depth: the skill body is substantial (4.5k chars) with multiple headings and constraints, which helps an agent execute consistently.
- No install command, scripts, or supporting references, so users get workflow guidance but little automated or source-backed scaffolding.
- The skill appears self-contained and text-only, which limits trust signals for data collection quality and edge-case handling.
Overview of competitor-analysis skill
What competitor-analysis does
The competitor-analysis skill helps you turn a product or market question into a practical competitive landscape: who the direct competitors are, how they position, where they are strong, and where your differentiation opportunities actually are. It is built for Competitive Analysis work where the goal is decision support, not a generic summary.
Who should install it
Use the competitor-analysis skill if you need a competitive brief, launch prep, product positioning input, or a faster first-pass market map. It is most useful for product managers, marketers, founders, and analysts who already know the target category and want a structured way to compare options.
What makes it useful
The skill focuses on identifying about five direct competitors, then comparing positioning, pricing, features, GTM cues, strengths, and weaknesses. That makes it more actionable than a loose prompt because it pushes toward a usable competitive view instead of an unranked list of names.
How to Use competitor-analysis skill
Install and locate the workflow
Install with npx skills add phuryn/pm-skills --skill competitor-analysis. For the fastest orientation, read SKILL.md first, then inspect the surrounding skill context in README.md, AGENTS.md, metadata.json, and any nearby rules/, resources/, references/, or scripts/ folders if they exist. In this repo, the main guidance lives in SKILL.md, so there is little hidden machinery to learn.
Give it a better input than “analyze my competitors”
The skill works best when you specify the market, target customer, and comparison goal. Strong inputs look like: Analyze the competitive landscape for AI note-taking tools for enterprise sales teams, and focus on differentiation against direct SaaS substitutes. Weak inputs like do competitor analysis for my app usually produce broader, less decision-ready results.
Use a workflow that matches the output you need
For a useful competitor-analysis usage flow, start with a rough market definition, let the skill identify the direct competitors, then refine with any internal inputs you have: pricing sheets, feature matrices, customer notes, review excerpts, or prior research. If you already have a preferred competitor set, say so explicitly; otherwise the skill will do the discovery work for you.
Read the output for decision quality
A strong result should show market scope, competitor identification, evidence-backed strengths and weaknesses, and clear differentiation opportunities. If the output stays too generic, the input was probably too broad, the market segment was underspecified, or the skill was not given enough source material to compare against.
competitor-analysis skill FAQ
Is this better than a normal prompt?
Usually yes, because the competitor-analysis skill gives you a structured competitive analysis flow instead of relying on one-off prompt wording. That matters when you need repeatable analysis, not just a quick brainstorm.
When should I not use it?
Do not use competitor-analysis when you only need a quick list of similar products, a single pricing benchmark, or a broad market overview with no competitor comparison. It is strongest when you need direct competitors and strategic differentiation, not general category research.
Is it beginner friendly?
Yes, if you can name your product or market clearly. The main skill requirement is input clarity: the more precisely you define the segment, audience, and purpose, the more useful the competitive readout becomes.
What if I already have competitor data?
That is a good fit. The skill explicitly supports analyzing user-provided research, pricing sheets, feature comparisons, and customer feedback, which can improve accuracy and reduce guesswork in competitor-analysis for Competitive Analysis.
How to Improve competitor-analysis skill
Tighten the market boundary
The biggest quality gain comes from defining the exact market slice. Instead of project management software, try project management software for agencies under 50 employees. Narrowing the scope helps the skill find the right direct competitors and avoids irrelevant adjacent tools.
Add the comparison criteria you care about
If the decision depends on pricing, onboarding, integrations, or enterprise readiness, say so up front. The best competitor-analysis guide inputs tell the skill what to optimize for, which makes the comparison more decision-useful and reduces generic feature dumping.
Feed it evidence, not just opinions
If you have customer quotes, review snippets, sales notes, or pricing pages, include them. The skill can synthesize those inputs into stronger competitor positions and weaker assumptions, which is especially helpful when public messaging does not reflect real buyer sentiment.
Iterate after the first pass
Use the first output to spot missing competitors, weak assumptions, or unclear differentiation. Then rerun with a narrower segment, a revised competitor set, or a sharper goal such as find messaging gaps against the top three direct competitors. That is the fastest way to turn competitor-analysis install into a repeatable research workflow.