company-research
by deanpeterscompany-research helps you build an executive-ready company brief from public sources, including leadership quotes, product strategy, transformation themes, and org context. Use it for interviews, competitive analysis, partnerships, and market-entry research.
This skill scores 84/100, which means it is a solid listing candidate: directory users get a clearly named, well-scoped research workflow that is likely easier for an agent to trigger and execute than a generic prompt. It should be install-worthy for users who want structured company intelligence briefs, though it still lacks some operational support files that would make adoption even easier.
- Strong triggerability: the frontmatter explicitly says to use it for interviews, competitive analysis, partnerships, and market-entry work.
- Good operational clarity: the SKILL.md body outlines a multi-part executive insights framework with company overview, executive quotes, product insights, transformation strategies, and roadmap/challenges.
- Useful install decision value: the included template and example give users a concrete sense of the output shape and research depth.
- No install command or support files/scripts are provided, so agents may need to infer some execution details from the markdown alone.
- The repository is strategy- and template-heavy rather than workflow-automated, so users should expect a manual research synthesis skill rather than a fully guided tool.
Overview of company-research skill
company-research is a practical research skill for turning public company signals into an executive-ready brief. It helps you gather strategy, product direction, leadership quotes, transformation themes, and org context when you need more than a quick competitor scan. The company-research skill is best for product managers, founders, recruiters, analysts, partnership leads, and anyone preparing for interviews, competitive analysis, or market-entry work.
What company-research is for
Use company-research when your real job is to understand how a company thinks, not just what it sells. It is especially useful for competitive analysis, partnership diligence, and interview prep where you need credible context from sources like executive interviews, earnings calls, blog posts, and product announcements.
What makes this skill useful
The main value of company-research is structure: it pushes you to collect evidence across leadership, product strategy, transformation initiatives, and organizational dynamics instead of producing a loose summary. That reduces shallow output and makes the final brief easier to defend.
When company-research is a good fit
Choose company-research if you want a concise strategic profile with executive quotes and decision-relevant themes. It is a strong fit when you can name a target company and a purpose, and when you care about public-source intelligence rather than internal analysis or financial modeling.
How to Use company-research skill
Install company-research
Install with:
npx skills add deanpeters/Product-Manager-Skills --skill company-research
Then open the skill folder at skills/company-research and read SKILL.md first. In this repo, template.md and examples/sample.md are the most useful next files because they show the expected shape of the output and the level of detail the skill is aiming for.
What to give the skill
The best company-research usage starts with a tight research brief. Give the company name, why you need the brief, the audience, and 2-4 questions you want answered. Strong input looks like:
- Company:
Intercom - Purpose:
Competitive analysis before a product strategy review - Questions:
How do they position AI support? What product themes do executives repeat? What operational changes signal their roadmap priorities?
Weak input like “research this company” usually produces generic output because it does not constrain the brief.
How to read the repo files
Start with SKILL.md to understand the workflow, then inspect template.md to mirror the output sections. Review examples/sample.md to calibrate tone, evidence density, and how executive quotes should be presented. If you are adapting the skill to another environment, use those files as the baseline rather than copying them verbatim.
Practical workflow for better output
A reliable company-research workflow is: define the company, identify the intended decision, gather public sources, extract quotes and product themes, then synthesize implications. If you are using the skill for Competitive Analysis, ask it to emphasize product positioning, recent launches, leadership language, and transformation signals rather than generic company history.
company-research skill FAQ
Is company-research only for competitive analysis?
No. company-research for Competitive Analysis is one strong use case, but it also works for interview prep, partnership evaluation, and market-entry research. The common thread is strategic understanding from public sources.
How is this different from a normal prompt?
A normal prompt often asks for a summary and gets a summary. company-research adds a repeatable research frame: company overview, executive quotes, product insights, transformation strategies, and organizational context. That structure improves consistency and makes it easier to compare companies side by side.
Do I need to be a researcher to use it?
No. The skill is beginner-friendly if you can name the company and the decision you are supporting. You do not need a polished research plan; you do need a clear target and enough context to avoid a vague brief.
When should I not use company-research?
Do not use company-research if you need private data, financial due diligence, or a deep domain study that depends on proprietary sources. It is designed for publicly available information and strategic interpretation, not confidential investigation.
How to Improve company-research skill
Give sharper research questions
The fastest way to improve company-research output is to replace broad prompts with decision-specific questions. Instead of “tell me about the company,” ask what you need to decide, such as whether the company is a credible partner, a serious competitor, or a good employer for a product role.
Ask for evidence, not just conclusions
The skill works best when you ask for quotes, source dates, and the signals behind each claim. That matters because executive language often reveals priorities better than generic company descriptions. If the first output feels fuzzy, request more source-backed observations and fewer assumptions.
Tighten the company boundary
If the company has multiple products, regions, or business units, name the scope. For example, ask for “US enterprise product strategy” or “consumer AI product messaging” rather than the whole company. Narrow scope usually produces more useful company-research guidance and fewer irrelevant details.
Iterate from brief to briefing
Use the first pass to surface themes, then ask for a second pass that sharpens the angle: competitive differentiation, org change, or roadmap implications. The best company-research installs are the ones where you refine the brief after seeing which signals are strongest, not the ones that try to answer everything at once.